Head of Marketing

2 weeks ago

Singapore NORTH LONDON COLLEGIATE SCHOOL (SINGAPORE) PTE. LTD. Full time

NLCS (Singapore) believes that each employee makes a significant contribution to our success and that contributions should not be limited by the assigned responsibilities.


Therefore, this position description is designed to outline primary duties, qualifications, and job scope, but not limit the employee, nor NLCS (Singapore), to only the work identified.

It is the expectation of the school that each employee will offer his/her services wherever and whenever necessary to ensure the success of our organisation.

Our School is committed to safeguarding and promoting the welfare of children and young people. The School expects all teaching staff, non‐teaching staff and volunteers to share and uphold this commitment.

Objective:

The Head of Marketing at NLCS (Singapore) is responsible for overseeing and managing the school's media activity to maintain a positive presence in regional and industry media, particularly within the expatriate community.

This role involves the production of communications materials, adherence to branding guidelines, content generation with academic staff, and the strategic development of corporate relationships to contribute positively to student enrollment.

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Media Activity Oversight:Manage the school's presence in regional and industry media, including print and online publications targeted at the expatriate community.
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Communications Materials Production:Take charge of producing all communication materials for events, such as printed items, rollup stands, vinyl stickers, and indoor flags.
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Branding Guidelines Compliance:Ensure NLCS (Singapore) consistently adheres to its branding guidelines in all marketing and communication efforts.
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Media Monitoring:Track NLCS media references and keep the Principal informed and responsive where appropriate.
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Content Generation Collaboration: Work with academic staff to generate material for marketing and PR activities, ensuring content is informative and engaging.
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Marketing and PR:Oversee the school's social media strategy, ensuring effective coverage and positive representation of the school.
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Marketing Effectiveness Analysis:Identify the effectiveness and impact of current marketing initiatives and strategies.
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Budget Management:Manage and track the annual marketing budget and expenditures.
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Vendor and Agency Management:Oversee the sourcing and management of vendors and agencies as needed.
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ROI Reporting:Report on Return on Investment (ROI) with tracking and analysis to the Principal and/or Senior Team.
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Events Support:Coordinate with staff to schedule and support parent engagement events, and counsel parents through the enrollment funnel.
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Website Development:To oversee and lead all aspects of the school's website
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Advisory Roles:Advise the Principal and Director of Admissions & Marketing on admissions-related developments and competitive landscape.
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Safeguarding:Adhere to and stay informed about the school's safeguarding policy.

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