Marketing Director

2 weeks ago

Singapur, Singapore Snaphunt Full time

The Offer

  • Work alongside & learn from best in class talent
  • Flexible working options
  • Opportunity to make a positive impact

The Job

What success looks like in this role:

  • Generating a high volume of strong top-of-the-funnel leads and inbound leads.
  • Driving significant growth in revenue through effective marketing strategies.
  • Achieving and exceeding new business acquisition targets.
  • Maintaining a strong, cohesive brand identity across all marketing channels.

Key Accountabilities:

  • Customer Acquisition: Develop and implement data-driven strategies to drive customer acquisition and lead generation.
  • Growth Strategy: Create and execute growth marketing strategies to drive customer engagement, retention, and revenue growth.
  • Digital Marketing: Manage and optimize digital marketing channels, including SEO, events, social media, email campaigns, and online advertising.
  • Content Marketing: Collaborate with the Content Marketing Manager to create and distribute valuable, relevant, and consistent content to attract and engage target audiences.
  • Product Marketing: Develop and execute go-to-market strategies, positioning, and messaging for new product launches. Conduct competitive analysis and market research to inform product development and marketing strategies.
  • Social Media Management: Oversee social media strategy, creating and scheduling posts, engaging with followers, and analyzing performance to grow our online presence.
  • Brand Management: Ensure all marketing activities align with the brand's values and messaging, developing and maintaining a strong brand identity.
  • Marketing Communications: Manage internal and external communications, including PR, press releases, newsletters, and other company announcements.
  • Collaboration: Work closely with Sales, Product, and Customer Success teams to understand customer pain points and develop scalable solutions.
  • Performance Marketing: Lead performance marketing efforts, including SEO, ads, content marketing, and social media marketing, to drive customer acquisition and lead generation.
  • Hands-On Execution: Engage directly in day-to-day marketing tasks, from campaign creation to data analysis, ensuring seamless execution and optimal performance.

The Profile

To thrive in this role, you must have:

  • Bachelor's or Master's Degree in Marketing, Business, or a related field.
  • Minimum 7+ years of marketing experience in B2B SaaS, specifically targeting the Enterprise market.
  • Proven track record of leveraging PR and events to drive marketing success.
  • Experience in leading performance marketing efforts across SEO, ads, content marketing, and social media marketing. Ability to lead and make decisions across these areas without supervision.
  • Demonstrated experience in driving customer acquisition and lead generation in a startup environment.
  • Ability to iterate and experiment across various growth marketing channels to identify effective strategies.
  • Strategic problem-solver with excellent analytical skills.
  • Creative thinker capable of analyzing data and deriving actionable insights with strong understanding of CAC and other key marketing metrics.
  • Self-starter with the ability to work autonomously and drive results without constant oversight.
  • Hands-on approach with a willingness to handle day-to-day marketing tasks directly.
  • If you are a strategic, data-driven Marketing Director with a passion for growth and innovation, and are ready to take a hands-on approach in a fast-paced startup environment, we would love to hear from you.

The Employer

Our client is a venture-backed Singapore based startup that develops predictive supply chain technology for the logistics industry.

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