Senior Manager, Lifecycle Audience Planning

2 weeks ago

Singapore Warner Bros. Discovery Full time

_Every great story has a new beginning, and yours starts here._

_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._

Who We Are


When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next


From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

Key Responsibilities

  • Partners closely with Data Insights and Planning, Content Experience, Marketing and Product Teams to identify potential pockets of growth as well as growth levers and signals
  • Identifies, plans and manages audiences in a sequenced and organized manner, leveraging 1st party data as well as other data sources as needed
  • Work with the Data Ops and Engineering teams to identify and prioritize consumer touchpoints and attributes used to support audience segmentation & targeting, marketing campaign activation and measurement
  • Coaches team member to foster analytical mindset and equips them with the necessary tools to perform selfserve campaign analysis
  • Defines and implements focused strategies, tactics and business objectives for Lifecycle efforts
  • Main participant in the optimization of lifecycle initiatives and KPIs with heavy focus on conversion to paid and subscriber retention
  • Partners closely with other CRM and marketing leads to bring campaigns and automated programs live
  • Understands and tracks user retention and other key performance metrics; works with data and analytics teams to develop reports and dashboards to track and optimize consumer behavior and campaign results
  • Develop new use cases and designs programs guided and inspired by data to maximize customers lifetime value
  • Defines and standardize strategy and planning process and format, ensures KPIs tracking is captured and reported on properly, partners with other marketing leads to expand capabilities (i.e. surveys, new channels, compliance)
  • Represents CRM and Lifecycle team in monthly and quarterly business reviews
  • Collaborates with growth marketing areas (acquisitions, paid media, social media, customer service, publicity, partners marketing) to develop crosschannels initiatives
  • Collaborates with product to enhance customer experience throughout lifecycle by designing no deadend journeys and other on platform engagement loops
  • Participates in data, events and attributes structure requirements gathering
  • Identifies business growth levers, audience potential and ML driven predictions, working closely with audience and data team members
  • Consolidates reports and analysis for MBR and QBR to be presented to leadership

Essentials

  • 8+ years of experience in a marketing analytics, data or business intelligence role, preferably in a media company
  • Bachelor's Degree in Business, Computer Science, Marketing, Mathematics, or related field is required
  • Experience with product analytics, advanced behavioral analytics and visualization platforms such as Adobe Analytics, Conviva, Amplitude, Google Analytics, Tableau, Domo, Looker
  • Experience working with DWs, CDP and DMP platforms such as Segment, mParticle, Oracle's BluKai or others
  • Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable
  • Intermediate to strong technical skills; including experience with SQL, data mining, and designing analytics data layers
  • Must have strong written and oral communication skills particularly within large organizations
  • Must be comfortable managing projects and timelines

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