Senior Product Marketing Specialist
2 weeks ago
Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents.
Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities:
The Senior Product Evangelist is responsible for global product marketing and management of Razer's Content Creation category which encompasses products such as streaming cameras, microphones and audio products.
- Responsible for global product marketing for assigned products from the product portfolio
- Develop comprehensive product launch plans for all new launches to summarize key activities that will drive category revenue and growth (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
- Prepare and deliver ontime marketing assets for various sales and communications channels
- Function as global marketing point of contact for internal stakeholders including sales, regional marketing teams, PR, community, customer advocacy, business development, operations, and finance
- Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc
- Responsible for understanding market and competitive offerings of assigned products
- Business planning at category or subcategory level as basis to interlock with outbound teams on executions
- Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions
- Other duties as assigned
Pre-Requisites:
- Minimum 58 years of product management and marketing experience in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plus
- Experience in developing and overseeing execution of marketing plans
- Experience with PC or consumer electronics sales channels: retail, direct, online and distribution
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills including ability to successfully interact with executive management
- Preferred experience in working in a global company with multiple stakeholders across different countries and time zones
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