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Senior Specialist, Consumer Marketing

3 months ago

Singapore Mastercard Transpay Full time
Mastercard Transpay SingaporePosted 1 hour ago Permanent Competitive

Our Purpose


We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.

Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.

We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.


Title and Summary
Senior Specialist, Consumer Marketing

  • Specialist, Marketing
  • Southeast Asia
  • Overview
  • Developing an annual blueprint for effective distribution and utilization of SEA Budget across markets. Establishing and tracking KPIs against all market activity.


 Role
  • Process invoices, tracks and reports budget for SEA and country marketing programs through collaboration with finance and suppliers, to ensure programs spend are on track against budget and financial forecast
  • Executes consumer marketing campaigns and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites)
  • Analyzes campaign performance using specified measures and evaluation metrics
  • Prepares marketing solution presentations using specified parameters
  • Provides any necessary clarifications to vendors (e.g., agencies, film production, etc.)
  • Daytoday liaison with agency and merchant partners to coordinate copywriting, website uploads & project management of ad hoc website projects where needed
  • Manage an image library & distribute content to relevant internal & agency stakeholders on a regular basis
  • Provide administrative support for the internal document management system
  • Participate in the daytoday planning and execution of business administration and marketing projects and programs.
  • Provide administrative support to the SEA Marketing team in duties such as filing, coordinating meetings and collating reports including project updates.


 All About You
  • Administratively strong with good organizational skills
  • Solutions oriented, proactive, highly collaborative
  • Proven track record of planning, developing and launching digital and social media plans
  • Proven track record with knowledge and experience with search engine marketing/optimization, social media platforms and user behavior/nuances, content marketing, mobile advertising and marketing, and audience buying through programmatic open exchanges and private marketplace.
  • Ability to gather and analyze data from a variety of sources and act on findings
  • Strong presentation skills, including the ability to lead/participate in discussions that will result in effective marketing plans
  • Proven track record in managing multiple projects, setting priorities and meeting deadlines in a fastpaced environment
  • Experience working on projects that require collaborating with multiple internal and external stakeholders
  • Demonstrated comfort conducting various analyses and choosing best program to utilize, e.g., Microsoft Excel, Access, Oracle Financials
  • Demonstrated ability to standardize collected data and draw out preliminary insights
  • Experience developing presentations by creating content and articulating a story with a clear point of view
  • Good interpersonal skills in managing internal customers and external suppliers.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
  • Job ID R198212