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Regional Category Marketing Director, Asia Pacific
2 weeks ago
Are you ready to take on the role of Regional Category Marketing Director at Ingredion? This position is all about driving growth and development of the Categories in the region. You will be leading innovation opportunities, developing business cases, launching new products, and collaborating with various teams to ensure effective go-to-market strategies. Your role will play a crucial part in developing and executing category strategies tailored to the region’s needs.
What You'll Be Doing:
- Driving new programs and innovation projects across the region
- Developing and executing regional category growth marketing plans
- Monitoring competitor landscape and incorporating insights into strategy
- Conducting regular competitive research to stay ahead
- Overseeing detailed marketing plans for target countries
- Ensuring marketing collateral is up to date and maintaining digital content
- Utilizing market research programs for category insights
- Delivering on Innovation Promise targets
- Guiding technical and innovation programs
- Identifying and developing new innovation projects
- Planning and tracking new product launches
- Collaborating with teams to align launch programs
- Developing and implementing Marketing Communications plans
Is This You?
- You have a passion for category marketing and are always eager to stay updated on industry trends
- You excel as a team player and independent contributor
- You set high standards and thrive in high-pressure environments
- You have excellent interpersonal and communication skills
- You actively share knowledge to drive business goals
Qualifications:
- Bachelors or Masters' degree
- Minimum 10 years experience in marketing, preferably in category marketing
- Postgraduate Diploma in Marketing or equivalent
- Strong project management and presentation skills
- Ability to work well under pressure and on own initiative
Tell employers what skills you have
Market Research
Management Skills
Category Marketing
Leadership
Product Marketing
Interpersonal Skills
Marketing Communications
Strategy
Demand Generation
B2B
Project Management
Digital Marketing
Presentation Skills
Team Player
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Singapore INGREDION SINGAPORE PTE. LTD. Full timeRoles & ResponsibilitiesIngredion is hiring a Regional Category Marketing Director who is responsible for driving growth and development of the Categories in the region. They will identify innovation opportunities, develop the business cases and lead projects through the regional Stage-Gate process. They will launch new products and track their progress, as...
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