Director, Marketing Planning

4 weeks ago

Singapore HILTON INTERNATIONAL ASIA PACIFIC PTE LTD Full time
Roles & Responsibilities

The Hilton Marketing & Loyalty team brings to life the unique promise of our portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results and engaging our customers through our industry award-winning Hilton Honors program.


What will I be doing?


As the Director of Marketing Planning & Enablement, you will orchestrate the annual marketing and customer engagement planning across the APAC region to ensure marketing & loyalty efforts drive brand love, new customer acquisition, commercial performance, and delivery of a connected customer experience


You will be committed to partnering across the M&L functional team to drive alignment of people, process, metrics, and goals to define the coordinated customer, channel, and portfolio strategies to better anticipate and deliver on customer needs and marketing opportunities while ensuring impact and standards are measured and optimized. You will need to establish relationships quickly in a dynamic organization as well as adeptly make strategic recommendations on marketing plans and capabilities to drive future growth and greater customer focus with the flexibility to change direction when needed.


More specifically, you will:

  • Work closely with the Vice President of Marketing & Loyalty APAC to lead and provide direction for the quarterly, annual, and long-term marketing planning process including identifying key priorities, aligning sub-regional priorities, integrating with global priorities, and identifying vital resources required to implement the annual plan.
  • Build a comprehensive view of coordinated marketing strategies, plans, and performance and communicate to a variety of cross-functional partners, including senior leaders.
  • Build, maintain, and implement a roadmap and change plan for operational transformation and enhancements to improve collaboration and effectiveness across the APAC Marketing & Loyalty department with a primary focus on integration for new workflow, tools, and capabilities.
  • Promote multi-channel marketing and digital innovation across the organization and drive a data-driven method to market strategies and plans.
  • Provide direction for ongoing useful analysis, insights, and recommendations on opportunities to help drive in-quarter and long-term performance across marketing activity.
  • Identify outstanding methodologies, innovations, and future trends and apply them across functions including developing standardized templates and tools that can be used by all markets.
  • Craft a collaborative method across internal and partner teams working closely with global planning, regional commercial planning, analytics and insights, and agency teams in the development of regional marketing and loyalty plans, projects, and initiatives.
  • Drive the implementation of key critical initiatives including the creation of multi-phase project plans which incorporate prioritization and project risk analysis.
  • Identify needed capabilities to deliver on dynamic business needs and partner with the APAC marketing and loyalty leadership team to meet objectives.
  • Develop and champion an agile approach to planning and project delivery that maximizes resource efficiency and business prioritization.
  • Collaborate closely with the operations and execution team responsible for implementing the delivery of go-to-market plans and enabling operational enhancements.
  • Partner with the marketing performance team to create clear, measurable benchmarks and measurement strategies for operational effectiveness across the department.
  • Inform budget effectiveness and planning: acting as a touchpoint for marketing leaders and highlighting any duplication or opportunities to consolidate across teams.
  • Utilize the feedback loop of performance and insight to feed into future marketing planning and strategy development.
  • Define and implement a learning repository for the team, ensuring all projects, results, and plans are retained and utilized by the team for enhanced learnings and refined best practices.


What are we looking for?


We believe that success in this role will demonstrate itself through the following attributes and skills:

  • Real passion for working across marketing functions including brand marketing, retail, regional marketing, CRM, analytics, and channels.
  • Creative application of analytical and critical thinking to identify areas for improvement and opportunities to grow the business.
  • Excellent project management skills with experience managing large-scale programs, projects and campaigns.
  • Experience in defining and driving transformation initiatives for complex organizations including, organization change and workflow management, technology implementation, and operational excellence.
  • An aptitude for motivating and inspiring cross-functional teams.
  • Strong ability to collaborate and influence others in a complex, global organisation.
  • Proven experience in online and offline marketing tactics and multi-channel, customer-centric marketing.
  • Confident communication of ideas to senior executive and owner audiences.

To fulfil this role successfully, you should demonstrate the following minimum qualifications:

  • Seven (7) years of professional experience
  • Experience in project management having constructed plans that are demonstrable in understanding critical path and task dependencies
  • Solid understanding of marketing resource management and marketing automation tools
  • Travel - up to 20%

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

  • BA/BS Bachelor's Degree or MA/MS/MBA Master's Degree
  • Experience working in a regional APAC role
  • Agency experience within a planning or strategy role
  • Travel or hospitality experience


What will it be like to work for Hilton?


Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all


Tell employers what skills you have

Tactics
Project Risk
Operational Excellence
Strategy Development
Brand Marketing
Automation Tools
Workflow Management
Resource Management
Engagement Planning
Project Delivery

  • Marketing Director

    2 weeks ago

    Singapore FREDDA BUSINESS SERVICES PTE. LTD. Full time

    A marketing director is responsible for providing direction, guidance and leadership to a marketing department. They typically manage marketing of a business, organization, particular product or group of products.We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be...

  • Marketing Director

    2 weeks ago

    Singapore PIERRE FABRE SINGAPORE PTE. LTD. Full time

    Marketing Director at Dermo-Cosmetic CompanyJob Description:Join our team as the Marketing Director and take charge of developing and executing top-notch marketing strategies for our renowned dermo-cosmetic brands: Eau Thermale Avene, Klorane, Rene Furterer, and A-derma. While covering the maternity leave of the current Director, you'll lead the marketing...

  • Marketing Director

    1 month ago

    Singapore POWERPLUS GROUP PTE. LTD. Full time

    Roles & ResponsibilitiesMarketing Director play a pivotal role in driving our organization’s growth and achieving our goals. The key person who controls various aspects of the marketing department, including branding, advertising, digital marketing, and market research. Here are some key tasks and duties: Developing Comprehensive Marketing Strategies:...

  • Director of Sales and Marketing

    2 weeks ago

    Singapore COMO Hotels and Resorts Full time

    COMO Metropolitan SingaporeProperty:COMO Metropolitan SingaporePosition:Director of Sales and MarketingBase Location:SingaporeDepartment:Sales and MarketingReporting to:Regional Director of Sales and MarketingTasks/Responsibilities: To be responsible for meeting and exceeding the budgeted revenue of the hotel. To provide sales leadership, and focus on...

  • Production Planning Director

    2 weeks ago

    Singapore Spring Professional (Singapore) Pte Ltd Full time

    Production Planning Director (Semiconductor)Singapore | Permanent Excellent Career Opportunity Global Semiconductor Equipment ManufacturerAbout the ClientOur client is a Global Player within the Semiconductor industry. They are experts in the development and innovative production of a wide variety of equipment for reputable customers. They command a...

  • Marketing Director

    2 weeks ago

    Singapore Doitwell Pte. Ltd. Full time

    A Market Development Director should have a strong strategic mindset with the ability to develop and execute plans to penetrate new markets or expand existing ones.Proficiency in conducting market research, analyzing trends, and identifying opportunities and challenges within target markets is essential.Demonstrated experience in business development,...

  • Senior Director, Intelligence and Planning

    2 weeks ago

    Singapore ELECTRONIC ARTS ASIA PACIFIC PTE LTD Full time

    As the Snr Director, Intelligence and Planning; you wake up every day thinking about the growth of EA's key franchise in the region. You have a deep understanding of our franchises, markets, and player communities, and will lead a team and contribute to all aspects of the intelligence and insights that will help fuel the Asia Market franchise strategies and...

  • Marketing Director

    4 weeks ago

    Singapore PIERRE FABRE SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesJob Description:- As the Marketing Director, you will be responsible for developing and implementing effective marketing strategies aligned with the company's strategic plan for the 4 dermo-cosmetic brands – Eau Thermale Avene, Klorane, Rene Furterer, and A-derma. During the maternity leave period of the current Marketing Director,...

  • Marketing Director

    2 weeks ago

    Singapore MITECH INNOVATION PTE. LTD. Full time

    Job Description:A Marketing Director is a senior-level professional responsible for overseeing and implementing the marketing strategies and activities of an organization. They play a crucial role in driving brand awareness, promoting products or services, and ultimately contributing to the company's overall growth and success. The specific responsibilities...

  • Director of Marketing

    2 weeks ago

    Singapore AUTOMIZELY PTE. LTD. Full time

    AfterShip is looking for a highly experienced, hands on, Director of Marketing, Global to join their team. This individual will have full responsibility for developing, executing, and reporting on demand and awareness across the region. As a Director of Marketing, Global, you will be working as the strategic marketing leader and have a passion for...

  • Marketing Director

    2 months ago

    Singapore DESTINY CONSULTANT PTE. LTD. Full time

    Roles & ResponsibilitiesMarketing Director Job Responsibilities :Builds market position by locating, developing, defining, and closing business relationships.Identifies trendsetter ideas by researching industry and related events, publications, and announcements.Tracks individual contributors and their accomplishments.Locates or proposes potential business...

  • Marketing and Sales Director

    2 weeks ago

    Singapore TIAN MA ADVERTISING PTE. LTD. Full time

    responsible for building the team of sales personnels- plan marketing strategies for company products- execute marketing strategies and monitor individual sales personnel performance- require at least 3 years experience in sales- prepare monthly sales report to the Director- independent and highly motivated individual- able to assist the company in...

  • Marketing Director

    2 weeks ago

    Singapore BIG SAILING INTERNATIONAL PTE. LTD. Full time

    Responsibilities:Marketing Strategy: Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives. Analyze market trends and customer insights to identify new opportunities and target audiences,especially in E-commerce sectionBrand Management: Oversee brand development and positioning strategies. Ensure consistent...

  • Associate Planning Director

    2 weeks ago

    Singapore GROUPM ASIA PACIFIC HOLDINGS PTE. LTD. Full time

    OverviewWe are looking for a Senior Manager / Associate Director with a deep understanding of and passion for bringing best-in-class digital solutions to our clients. You must have a proven track record of account leadership and strategic planning experience across diverse biddable and non-biddable channels in a media/creative/digital agency based in...

  • Director of Marketing

    2 weeks ago

    Singapore Aethir Full time

    Aethir is a revolutionary cloud infrastructure startup that builds decentralized solutions for gaming and AI companies. Our goal is to unlock unparalleled stability and scalability for our clients worldwide. We have reimagined how such systems are built and deployed, and we're looking for a Director of Marketing Web3 to help lead the charge.As the Director...

  • Group Director Marketing

    2 weeks ago

    Singapore NAUMI HOTELS SG PTE. LTD. Full time

    Amazing opportunity to join Naumi Hotels in this newly created role as our _Group Director Marketing _, based at our Corporate Head Office (Sunshine Plaza) Singapore.As an experienced Head of Marketing, Director or equivalent, you will manage our portfolio of hotels across Australia, New Zealand and Singapore, with anticipated growth of additional properties...

  • Marketing Director

    1 month ago

    Singapore FORTITUDE PARTNERSHIP PTE. LTD. Full time

    Roles & ResponsibilitiesMarketing Director - Fine Art Advisory & GalleryThis company is a leading global firm specializing in art advisory and sales, offering a diverse portfolio of high-value artworks and art investment opportunities. The company delivers unparalleled expertise, market insights, and exclusive access to exceptional artworks. We are seeking...

  • Marketing Director

    1 month ago

    Singapore ASPIRE GLOBAL NETWORK PTE. LTD. Full time

    Roles & ResponsibilitiesMarketing DirectorDo you want to be part of an instrumental role where you can develop and execute strategic marketing initiatives within the exhibitions space? If YES, then this role is for YOU!!!Our client, a fantastic international events company is on the lookout for a Marketing Director who will implement and drive the marketing...

  • Marketing and Communications Director

    2 weeks ago

    Singapore RICHEMONT LUXURY (SINGAPORE) PTE. LTD. Full time

    **Want to grow your career with an amazing team? Join us NOW as Marketing & Communications DirectorHOW WILL YOU MAKE AN IMPACT?Reporting directly to the Managing Director, the Marketing and Communications Director act as the Guardian of the Maison image. You will be responsible for the implementation of the marketing & communication international strategy to...

  • Marketing Director, Apj

    2 weeks ago

    Singapore Imperva Full time

    Marketing Director, APJAre you ready to take your marketing expertise to the next level and own the delivery and strategy of the APJ region? Imperva APJ (including India, North and South East Asia, Japan and ANZ) is seeking a dynamic and innovative Marketing Director to join our team. In this role, you will be at the forefront of developing and executing...