Associate Planning Director

2 weeks ago

Singapore GROUPM ASIA PACIFIC HOLDINGS PTE. LTD. Full time

Overview


We are looking for a Senior Manager / Associate Director with a deep understanding of and passion for bringing best-in-class digital solutions to our clients.

You must have a proven track record of account leadership and strategic planning experience across diverse biddable and non-biddable channels in a media/creative/digital agency based in Singapore.


You should possess a strong working knowledge of digital media landscape from both paid and organic perspective as you will be responsible for driving and managing digital campaigns for our key clients.

We expect you to be bold and resilient, with a relentless ambition to deliver towards clients' business and marketing objectives as well as drive agency's revenue growth.


Reporting of the role
This role reports to the Group Account Director.

Key responsibilities

  • You will serve as the thought leader in aligning strategic thinking with client's business goals and marketing objectives among internal and external stakeholders to drive tangible growth for clients.
  • Key custodian of clients' media and trading investment across digital channels to meet agency's revenue growth targets.
  • Lead strategic planning and direct team members to support in the development of awardwinning campaigns by delivering bestinclass work with strong business outcomes.
  • Strategise and manage partnership projects with key media partners, content publishers, KOLs to create and deliver effective social and content campaigns for clients.
  • Lead collaboration with specialist teams in Wavemaker and GroupM to formulate effective solutions to drive new revenue streams, including out of scope initiatives and new business pitches.

3 Best Things About the Job:

  • Working with a high performing client business team to drive best in class communication strategy, digital channel planning and result-oriented implementation for well-known local brands and renowned international brands.
  • Opportunities to work with specialist teams in Wavemaker to gain a diverse spectrum of experience across digital, content, media.
  • Hone leadership skills through building and leading operation excellence for the team.

Measures of Success

In 3-6 months:

  • Strategic Thinking and Presentation: Ensure holistic thinking is carried across channel planning with outcomes that can be clearly measured. Able to write and articulate compelling comms strategy and recommendation.
  • Project &

Team Management:
Ensure smooth workflow and clients and team members are up to speed on all tasks. Deliver an effective integrated Wavemaker solutions to the clients with the support of Content and Digital specialist teams.

In 6-12 months:

  • Establish trusted advisor status able to support the broader strategic output for clients' marketing and communication needs.
  • Lead and direct team members to support in the development of award winning campaigns by delivering industry first or media first ideas.
  • Drive incremental revenue YOY.

What You Will Need


An experienced and effective project manager with a track record for strategizing and delivering complex digital campaigns with a strong KPI framework.

A creative thinker who constantly seeks new ideas and inspirations to bring fresh perspectives to internal teams and clients. Able to develop, articulate and present these ideas to successfully sell in to clients and stakeholders.


Working experience in new business pitch; part of the core pitch team and participated in the development and presentation of pitch presentations.

Resilient, able to work with demanding client expectations and challenging deadlines.

Minimum 5-7 years' experience in a media/digital agency with at least the last 2 years based in Singapore.

About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent.

Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless.

We do our best work for brave brands and people who want to be challenged to go further and faster.

We know it's not easy, but if it's in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses.

Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients' business
- confidence to challenge what's gone before
- the support to go further than we thought possible

About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital techno

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