Associate Director of Parent Relations and Internal

2 weeks ago

Singapore XCL WORLD ACADEMY PTE. LTD. Full time

XCL World Academy is seeking to recruit a dynamic and positive minded
Associate Director of Parent Relations & Internal Communications.



Main Responsibilities:

A) Parent Relations**- Be the school's first point of contact for the PEACC (Parent, Education and Advocacy on Campus) / PTO (Parent Teacher Organisation). Responsible for maintaining effective communication with existing parents, handling queries and being the liaison between other school personnel and departments.

  • Maintain open lines of communication with existing parents to ensure their concerns, complaints and compliments feedback are handled effectively, efficiently and in a timely manner.
  • Leading communication on all aspects of the parent portal.
  • Oversee and lead parent forums, ensuring that we provide accurate and useful information to parents in an appropriate manner.
  • Coordinating school tours for Parent Ambassadors and events.
  • Encourage and support the parent community to be active advocates for wordofmouth referrals in supporting student recruitment.
  • Advise and guide the Principal on all aspects related to parent satisfaction and experience.
  • Oversee the parent's involvement in The Ambassador Platform (TAP) on the website as well as Parent Ambassador Programmes.
  • Responsible for running the front desk daytoday operations, ensuring quality and standard, and leading by example.
  • Supervises, supports, trains, and ensures front desk staff are informed of current activities.
  • Handles any parent and visitor's feedback, request and satisfies their needs within acceptable guidelines.
  • To offer communications support to all school events, as and when required.

B) Internal Communications**- Develop an internal communications strategy that supports the schools' mission and operational needs.

  • Responsible for the comprehensive planning and coordination of internal communications (e.g., social media, newsletters, annual publications, and internal events) leveraging appropriate technology.
  • Establish and hold a comprehensive internal communications strategy and rolling this out with the buyin of key stakeholders, will be vital in moving the schools' communications forward in a meaningful and coherent approach.
  • Set out a strategic and comprehensive communications plan and deliver this, ensuring that a coherent message runs through all school communication.
  • Day to day, the successful incumbent will deliver key communications activities in collaboration with leaders of the schools in Marketing, Admissions and Registrar and Academic Teams.
  • Accountable for the delivery of the communications plan, acting as coordinator for the key communication areas and working in collaboration with the various school functions to ensure consistency of message and content alignment.
  • Cooversee the production of newsletters for parents.
  • Providing editorial support where required to ensure consistency of message.
  • Provide other relevant areas of support and any other duties assigned by the line manager.

Person Specifications

  • Minimum Degree and above qualifications, in Mass Communications, Public Relations or Business Administration or in other relevant qualifications to the role.
  • 5 years of experience in marketing and communications roles.
  • Prior experience working in similar positions in international school will have an added advantage.
  • Superb project management skills and ability to manage multiple projects simultaneously in a fastpaced environment.
  • Meticulous, resourceful and with a strong sense of initiative.
  • Strong Character, with excellent interpersonal and people management skills with the ability to work independently as well as in a team to build a cohesive work environment.
  • Excellent command of the English language with strong writing skills and style

Application

About us

  • XCL World Academy offers a rigorous and balanced education for students aged 2 to 18, beginning with our Nursery programme and continuing through the full International Baccalaureate (IB) continuum of studies. We believe in futureproofing your child by providing relevant skills and exposure, equipping them with the skills required for the jobs of tomorrow. Through our worldclass curriculum and with the guidance of highly experienced teachers, our students embark on a selfdirected journey to become skilled and empathetic young individuals. _

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