Brand Manager
4 weeks ago
Job Description:
Strategic Planning:
l Develop localized marketing plans tailored to regional conditions while aligning with headquarters' overall strategy.
l Ensure that marketing strategies effectively address the unique characteristics of the local market.
Market Monitoring:
l Continuously track local market dynamics, to gain insights into emerging trends and consumer behaviors.
l Provide data-driven support for local marketing decisions, ensuring they are informed by current market conditions.
Event Planning:
l Plan and execute both online and offline marketing activities, including major marketing events, trend-driven campaigns, festive celebrations, and other initiatives aimed at enhancing brand influence.
l Develop creative and impact events that resonate with the target audience.
Social Media Operations:
l Coordinate and oversee the implementation of headquarters' three major marketing campaigns across social media platforms.
l Ensure seamless integration and effective communication with headquarters’ management regarding social media strategies and campaigns.
Cross-Industry Cooperation:
l Understand and analyze local brand marketing activities, identifying suitable collaboration opportunities based on macro market trends.
l Develop and submit a quarterly market cooperation plan outlining potential partnerships and strategies for mutual growth.
Store Assistance:
l Provide support to specific stores in completing event video shoots, tutorial sessions, and other promotional activities to ensure successful execution on the ground.
Tell employers what skills you have
Strategic Planning
Budgets
Advertising
Social Media
Dynamics
Brand Marketing
FMCG
Marketing
Strategy
Brand Equity
Event Planning
Project Management
Brand Management
Product Development
Pricing
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