Senior Manager, Digital Marketing

3 weeks ago


Singapore Marina Bay Sands PTE. LTD. Full time
Roles & Responsibilities

Job Responsibilities


Data Strategy & Governance

  • Develop data strategy from multiple data sources including 1st, 2nd and 3rd party data to maximize usage of such data to drive richer insights to power marketing decisions
  • Develop a robust first party audience strategy that fuels our media activation efforts and enables us to target and reach the right audience across different stages of the customer’s lifecycle
  • Establish measurement framework and KPIs for all campaigns and digital initiatives
  • Maximize usage of MBS Martech stack (including MBS Customer Data Platform -Tealium) to orchestrate omni-channel use cases
  • Maintain and govern usage of MBS first party data to ensure compliance across the various jurisdictions
  • Maintain and optimize end-to-end customer tracking to better understand the value of our marketing campaigns

Business Intelligence

  • Create and maintain meaningful reporting dashboards to deliver performance and insights across website, media and business data
  • Analyze the performance of marketing campaigns to deliver actionable insights and recommendations
  • Conduct regular customer analysis across MBS businesses and their interactions with the various digital platforms
  • Initiate ongoing data analysis to identify opportunities for the marketing teams to drive business performance

Analysis & Insights

  • Analyze audience performance data throughout the customer journey across the marketing tech stack including Customer Data Platform (CDP) such as Tealium, marketing channels, website etc. to improve relationship with our customers through better targeting and messaging (optimization of the customer journey)
  • Collaborate with marketing teams to analyze and optimize campaign performance
  • Support marketing teams on campaign and business analysis to uncover actionable insights to be included into business strategies across all key markets
  • Lead analysis & insights sharing sessions with stakeholders to deliver meaningful findings to spark strategic conversations and influence decisions

Forecasting & Advanced Analytics

  • Deliver and leverage on forecasting models to manage bookings pacing and media activities across all business units to ensure we deliver against targets
  • Employ advanced measurement and analytics techniques where necessary to uncover deeper insights for driving the business forward
  • Lead multi-touch attribution, marketing mix modelling or any other measurement projects to drive decisions on channel and spend optimization through understanding of brand and tactical campaigns / channels impact on conversions
  • Propose and define ways to make use of Media Effectiveness Measurement (MEM) tools in a relevant manner to help us make better business decisions and optimize our marketing investment to yield the fullest impact​
  • Maintain automated workflows for existing projects while continuously identify opportunities to automate process to drive greater efficiency


Job Requirements


Education & Certification

  • Bachelor’s Degree in related field (eg. Marketing, Economics, Statistics, Mathematics)
  • Experience
  • Minimum 5-7 years in an analytics role driving performance and delivering strong business results
  • Other Prerequisites
  • Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
  • Ability to troubleshoot and problem solve in a fast-paced environment
  • Ability to interpret business requirements and translate into analysis
  • Well organized and proactive with excellent attention to detail
  • Proactive in leading analysis and troubleshoot data anomalies
  • Take ownership of all data projects and see them through to completion
  • Ability to prioritize and deliver tasks and projects on time
  • Possess a curious mind to want to investigate and constantly ask “why” and provide data driven answers
  • Passion for data and logical problem solving
  • Ability to explain complicated analysis to a business / marketing audience in less technical manner through real scenario examples
  • Experience working with BI tools such as Tableau, PowerBI and Looker Studio
  • Strong Microsoft Excel and Powerpoint skills (insightful data presentations, storytelling to bring analysis to life)
  • Possess excellent communication skills (verbal and written)
  • Experience reporting with Web Analytics Tools (eg. Google Analytics, Adobe Analytics)
  • Experience using programming language to extract and prep data for analysis (eg. Python, R, SQL etc.)
  • Experience in eCommerce or digital marketing a plus
  • Experience in Customer Data Platform management and usage a plus
  • Experience with statistical analysis and modelling to drive better measurement a plus
  • Experience orchestrating and running analysis within data warehouse a plus
  • Experience with predictive analytics through machine learning a plus
  • Knowledge of how data privacy laws is applicable globally is a plus

Tell employers what skills you have

Tableau
Business Intelligence
Microsoft Excel
Data Analysis
Customer Analysis
Channel
Targeting
Digital Marketing
Adobe Analytics
Storytelling
Google Analytics
Ability to Prioritize
Web Analytics

  • Singapore HEROES OF DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesWe're looking for a senior marketing account executive who can execute Google and Meta Ad campaigns and provide a stellar client service experience. This involves being consultative, patient, and knowledgeable. Sound like you? Good Keep reading...Your roles and responsibilities:You'll be executing (hands on) and strategising Google...


  • Singapore BEATHCHAPMAN (PTE. LTD.) Full time

    Roles & ResponsibilitiesThe Role:As a Senior Digital Marketing Manager, you will be responsible for the development and day-to-day execution of all areas of our digital marketing strategies, driving brand awareness, lead generation, and customer engagement in the institutional crypto space.We are seeking a data-driven and versatile professional with a proven...


  • Singapore ADVANTECH CO. SINGAPORE PTE LTD Full time

    Roles & ResponsibilitiesPosition Overview:A Senior Digital Marketing Specialist is responsible for leading and executing high-level digital marketing strategies across multiple platforms. This role involves a more strategic approach in marketing activities and planning, as well as requires extensive experience in digital marketing, and advanced analytics....


  • Singapore ADVANTECH CO. SINGAPORE PTE LTD Full time

    Roles & ResponsibilitiesPosition Overview:A Senior Digital Marketing Specialist is responsible for leading and executing high-level digital marketing strategies across multiple platforms. This role involves a more strategic approach in marketing activities and planning, as well as requires extensive experience in digital marketing, and advanced analytics....


  • Singapore RSVP Singapore The Organisation of Senior Volunteers Full time

    Roles & ResponsibilitiesAs our digital marketing and social media associate, you will be pivotal in driving our organisation's online presence and engagement. You will be responsible for ideating, creating, and managing compelling content across various digital platforms, including Facebook, LinkedIn, Instagram, YouTube, website, and more.Key...


  • Singapore SNOWFLAKE COMPUTING SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesBuild the Future of Data. Join the Snowflake Team.Snowflake was founded with a clear mission: to create a cloud data platform that is efficient, affordable, and accessible to all data users. By combining the power of data warehousing, the flexibility of big data platforms, and the scalability of the cloud, Snowflake offers a...


  • Singapore 1103 STUDIOS PRIVATE LIMITED Full time

    Roles & Responsibilities : ! If you’re tired of scrolling through the same boring job ads…And you're searching for an opportunity that truly excites you…This just might be the you’ll ever come across.Here’s why…The world is becoming more digital, more connected, but also more uncertain.And that’s where 1103 STUDIOS comes...


  • Singapore 1103 STUDIOS PRIVATE LIMITED Full time

    Roles & Responsibilities : If you're tired of scrolling through the same boring job ads…And you're searching for an opportunity that truly excites you…This just might be the you'll ever come across.Here's why…The world is becoming more digital, more connected, but also more uncertain.And that's where 1103 STUDIOS comes in.We're a...


  • Singapore ANRADUS PTE. LTD. Full time

    Roles & ResponsibilitiesJob DescriptionIndustry/ Organization Type: Manufacturing Position Title: Senior Digital Marketing Executive/Digital Marketing Assistant Manager Working Location: Beach Rd (Near Bugis) Working Hours: 5 days, Monday to Friday (9am-5.45pm) Salary Package: Basic Salary $7,000 + VB Duration: PermanentKey ResponsibilitiesManage and...


  • Singapore MEMBERSON PTE. LTD. Full time

    Roles & ResponsibilitiesDevelop and enhance SaaS and B2B software digital marketing, lead generation and content strategy Refine and improve the Account Based Marketing Lead List via various online digital tools (e.g Apollo, Instantly, Wiza etc) Help the senior management in creating meaningful and effective content for sales development activities (for...


  • Singapore MEMBERSON PTE. LTD. Full time

    Roles & Responsibilities Develop and enhance SaaS and B2B software digital marketing, lead generation and content strategy Refine and improve the Account Based Marketing Lead List via various online digital tools (e.g Apollo, Instantly, Wiza etc) Help the senior management in creating meaningful and effective content for sales development activities (for...


  • Singapore WORKFORCE SINGAPORE AGENCY Full time

    Roles & ResponsibilitiesAre you a passionate and data-driven digital marketer ready to make a real impact? We are looking for a dynamic Digital Marketing (Performance-led) Specialist to drive high-performance campaigns and deliver measurable results across a variety of digital channels. If you're excited about optimising strategies and achieving KPIs such as...

  • Market Risk Manager

    3 weeks ago


    Singapore GREEN LINK DIGITAL BANK PTE. LTD. Full time

    Roles & ResponsibilitiesAbout UsGreen Link Digital Bank is Singapore's inaugural wholesale digital bank focusing on supply chain finance, mainly serving MSMEs and aiming to help MSMEs grow and improve digitization.This role is the comprehensive management of the market risk within the enterprise risk team, with opportunities to learn and contribute to...

  • Marketing Manager

    5 days ago


    Singapore DIGITAL SINGULARITY PTE. LTD. Full time

    Roles & ResponsibilitiesJoin BitKan, a leading global Web3 & Crypto fintech platform, and drive high-impact marketing strategies that shape the future of digital finance We're looking for a Marketing Manager who thrives in the fast-paced world of crypto and is passionate about brand growth, user acquisition, and community engagement. If you love data-driven...


  • Singapore WEBSPARKS PTE. LTD. Full time

    Roles & ResponsibilitiesDescription:-Executing the company's digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.-The Digital Marketing Executive works closely...


  • Singapore WEBSPARKS PTE. LTD. Full time

    Roles & ResponsibilitiesDescription:-Executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.-The Digital Marketing Executive works closely...


  • Singapore RANDSTAD PTE. LIMITED Full time

    Roles & Responsibilitiesabout the companyOur client is a marketing firm that focuses on sports, from the management of rights to sponsorships as well as strategic marketing campaigns. With their services, they help clients leverage sports to broaden their audience reach and foster deeper fan connections. about the jobAs the Digital Marketing Manager, you...


  • Singapore AIBI INTERNATIONAL PTE. LTD. Full time

    Roles & ResponsibilitiesWe are looking an experienced Digital Marketing Manager to oversee the development and implementation of our company's online marketing strategies. As a Digital Marketing Manager you are responsible to focuses on driving sales and brand visibility through digital channels, managing marketing campaigns, analyzing data, and...


  • Singapore DURABLINDS TRADING PTE. LTD. Full time

    Roles & ResponsibilitiesJob HighlightsCompetitive salary commensurate with experience Training, mentoring and advancement in fast growing company Work in a dynamic and creative environmentJob DescriptionThe Digital Marketing Executive / Senior Digital Marketing Executive (Content Creator) works closely with the internal marketing team and/or digital...


  • Singapore AMY STAR HEALTHY SPA PTE. LTD. Full time

    Roles & Responsibilities Strategy Development:Create and implement a comprehensive digital marketing strategy aligned with business objectives, including goals for social media, SEO, PPC, content marketing, and email marketing. Campaign Management:Oversee the execution of digital marketing campaigns across various platforms, including social media...