Senior Digital Marketing Manager
1 day ago
The Role:
As a Senior Digital Marketing Manager, you will be responsible for the development and day-to-day execution of all areas of our digital marketing strategies, driving brand awareness, lead generation, and customer engagement in the institutional crypto space.
We are seeking a data-driven and versatile professional with a proven track record in managing diverse marketing channels and consistently delivering measurable results.
Key Responsibilities:
- Develop & Execute Marketing Strategies – Lead digital marketing efforts across multiple channels to drive brand awareness, lead generation, and customer engagement.
- SEO & Website Optimization – Manage technical SEO, content strategy, and backlink growth to improve organic traffic and website performance.
- Conversion Optimization & Analytics – Analyze funnel performance and implement A/B testing, automation, and CRO strategies to improve lead conversion rates.
- Content & Thought Leadership – Collaborate with other marketing team members to create and distribute blog posts, industry reports, and feature updates that enhance Cobo's brand authority.
- Lead Generation & Growth Marketing – Plan and execute multi-channel growth initiatives including paid ads, email campaigns, industry events, and webinars.
- Data Analytics and Reporting – Monitor KPIs, track campaign performance, and adjust strategies based on insights.
Requirements:
- A minimum of 6-8 years of digital marketing experience, with a proven track record in driving successful marketing campaigns.
- Proficiency in marketing tools including Google Analytics, Google Search Console, Semrush, Salesforce and other automation tools.
- Demonstrated experience and expertise in SEO, email marketing, and paid advertising.
- Strong data analytics and marketing attribution skills.
- Experience in B2B marketing with understanding of the dynamics of B2B customer acquisition, lead generation, and nurturing.
- An ideal candidate will have prior experience in the cryptocurrency or blockchain industry.
- Both English and Mandarin proficiency are required to effectively communicate and collaborate in a bilingual work environment.
EA Personnel No R21102147
BeathChapman Pte Ltd
Licence No 16S8112
Interested parties please apply directly or send a copy of your CV to matthias.sim@ethosbc.com.
Lead Generation
CRO
B2B Marketing
Content Strategy
Automation Tools
Email Marketing
Customer Acquisition
B2B
Conversion Optimization
Digital Marketing
Ab Testing
Google Analytics
SEO
Cryptocurrency
Brand Awareness
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