Digital Marketing Strategist
6 days ago
Advantech is seeking a Senior Digital Marketing Specialist to develop and execute digital marketing campaigns across various channels.
Main Responsibilities:
Develop and implement digital marketing strategies to achieve business goals, including lead generation, customer acquisition, and revenue growth.
Manage PPC campaigns on Google and social media platforms.
Optymize campaigns to meet business objectives.
Work closely with ASEAN marketers to roll out digital marketing campaigns per schedule.
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and other digital marketing software.
Prepare regular reports on campaign performance and provide insights for data-driven improvements.
Key Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of experience in digital marketing, with significant experience leading successful campaigns across multiple markets.
Proven results in growing brand awareness, lead generation, and sales through digital and social media channels.
In-depth knowledge of SEO, SEM, PPC, and digital analytics tools.
Expertise in social media marketing, content creation, and email marketing.
Excellent communication, presentation, and project management skills.
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