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*NEW* 7 Months contract Digital Marketing Manager

4 weeks ago

Singapore AMBITION GROUP SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Job Duties:


Performance Marketing & Optimisation

  • Manage always-on digital campaigns (paid & organic channels) for leads generation.
  • Work closely with the strategic marketing and other teams to develop and execute integrated digital marketing campaigns.
  • Working closely together with brand marketing team to develop digital comms and assets.
  • Manage and work with media agencies and digital agencies to plan, develop and execute digital campaigns for branding and acquisitions purposes.
  • Regular performance monitoring & optimisation using various digital analytics/tracking tools, identifying insights and opportunities to further improve lead generation and/or improve the digital experience for consumers.
  • Support in developing the standard operating procedures and policies for managing digital media platforms.

Martech

  • Managing Dashboards/Reporting for Digital Analytics for wider team for regular review
  • Managing monthly SEO/ASO and CRO activities together with webmaster for company's digital properties.
  • Working with content/customer experience teams to further enhance SEO/ASO and CRO activities
  • Working together with webmaster to execute and optimise website journey (CRO & Personalisation) to drive lead generation or other objectives for digital properties.
  • Developing and working together with CRM team to execute lead nurture journeys for prospects and existing customers.
  • Working together with lead management, CRM and IT teams to develop/improve lead management, marketing automation and integrations.
  • Reviewing and Implementation of Ad/Mar Tech tools when necessary to work with 1st Party customer/big data; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
  • Serve as back up on managing CMS when required.



Job Requirements:

  • Minimum 2 Years post qualification industry experience in Marketing or Agency, with deep experience in digital marketing, marketing communication, content management, and brand strategy
  • Marketing tools Martech/ Adtech
  • Deep familiarity with key digital media platforms and best practices
  • Working knowledge of Google AdWords, Webmasters, Optimize, Multi-channel attribution, Web Analytics, SEO/ASO and SEM, remarketing, retargeting, programmatic media buying and social media advertising tools – Facebook, Instagram, LinkedIn, YouTube, Twitter.
  • Strong analytical background with good knowledge of leads generation campaign and systems. Understand performance/direct response marketing, test design, and integrated concepts.
  • Experienced in social and web analytics, advertising technologies, and platforms such as Google Analytics, Facebook Ads and other social advertising platforms
  • Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics


Interested applicants please send your resume in MS Words format to Joanna.Tan@ambition.com.sg and attn it to Tan Joanna (R1104661).
Short listed candidates will be notified
www.ambition.com.sg
EA Registration Number: R1104661
Data provided is for recruitment purposes only


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