NEW 7 Months contract Performance and Martech Specialist
4 weeks ago
Job Duties:
Performance Marketing & Optimisation
- Manage always-on digital campaigns (paid & organic channels) for leads generation.
- Work closely with the strategic marketing and other teams to develop and execute integrated digital marketing campaigns.
- Working closely together with brand marketing team to develop digital comms and assets.
- Manage and work with media agencies and digital agencies to plan, develop and execute digital campaigns for branding and acquisitions purposes.
- Regular performance monitoring & optimisation using various digital analytics/tracking tools, identifying insights and opportunities to further improve lead generation and/or improve the digital experience for consumers.
- Support in developing the standard operating procedures and policies for managing digital media platforms.
Martech
- Managing Dashboards/Reporting for Digital Analytics for wider team for regular review
- Managing monthly SEO/ASO and CRO activities together with webmaster for company's digital properties.
- Working with content/customer experience teams to further enhance SEO/ASO and CRO activities
- Working together with webmaster to execute and optimise website journey (CRO & Personalisation) to drive lead generation or other objectives for digital properties.
- Developing and working together with CRM team to execute lead nurture journeys for prospects and existing customers.
- Working together with lead management, CRM and IT teams to develop/improve lead management, marketing automation and integrations.
- Reviewing and Implementation of Ad/Mar Tech tools when necessary to work with 1st Party customer/big data; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
- Serve as back up on managing CMS when required.
Job Requirements:
- Minimum 2 Years post qualification industry experience in Marketing or Agency, with deep experience in digital marketing, marketing communication, content management, and brand strategy
- Marketing tools Martech/ Adtech
- Deep familiarity with key digital media platforms and best practices
- Working knowledge of Google AdWords, Webmasters, Optimize, Multi-channel attribution, Web Analytics, SEO/ASO and SEM, remarketing, retargeting, programmatic media buying and social media advertising tools – Facebook, Instagram, LinkedIn, YouTube, Twitter.
- Strong analytical background with good knowledge of leads generation campaign and systems. Understand performance/direct response marketing, test design, and integrated concepts.
- Experienced in social and web analytics, advertising technologies, and platforms such as Google Analytics, Facebook Ads and other social advertising platforms
- Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics
Interested applicants please send your resume in MS Words format to Joanna.Tan@ambition.com.sg and attn it to Tan Joanna (R1104661).
Short listed candidates will be notified
www.ambition.com.sg
EA Registration Number: R1104661
Data provided is for recruitment purposes only
Lead Generation
Digital Media
SEM
Social Media
Content Management
Content Strategy
Targeting
Strategy
Content Marketing
Project Management
Digital Marketing
Audience Segmentation
Drupal
CMS
Google Analytics
SEO
API
Web Analytics
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