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Manager, Corporate Marketing

1 month ago

Singapore ORIENTAL MERCHANT HOLDINGS PTE. LTD. Full time
Roles & Responsibilities

Job Responsibilities:

1. Strategic Brand Management & Marketing Execution

  • Develop and implement long-term brand strategies, identity, and positioning for both Oriental Merchant’s home brand product portfolio and corporate brand.
  • Establish and execute marketing plans in collaboration with local category brand teams, ensuring alignment with business objectives and budgetary constraints.
  • Lead new product planning and development with the Corporate NPD team, suppliers, and contract manufacturers.
  • Brief and coordinate with creative agencies to conceptualise and produce corporate collaterals, e.g. environmental bags, premiums, company profile and business cards etc
  • Manage new packaging designs, working with external agencies and liaising with corporate NPD and QA teams for artwork approval.

2. Corporate Communications & Digital Presence

  • Manage Oriental Merchant’s corporate branding, including guidelines, corporate identity, and collaterals.
  • Oversee corporate website content, including copywriting, home banners, and product updates, coordinating with IT and external web developers.
  • Develop and manage content for company newsletters and corporate emails.
  • Organize and oversee corporate video production from scripting to final editing.
  • Prepare corporate decks for presentations to potential partners.

3. Stakeholder & Budget Management

  • Establish A&P budgets for strategic brands, ensuring cost control and ROI tracking on a quarterly basis.
  • Liaise with the corporate legal team regarding home brands’ trademark search and registration.
  • Coordinate regional sales and marketing conferences.
  • Develop and improve key processes such as A&P charging systems, SOPs, and reporting templates.

4. Market Insights & Research

  • Provide key insights on customer behavior, food trends, and market development to support brand growth.
  • Maintain and manage brand asset archives, including product images and logos.

5. Other Responsibilities

  • Execute ad hoc marketing and branding projects as assigned.

Job Requirements:

  • Degree in a related discipline with at least 5 years of experience in the FMCG industry.
  • Proven track record in strategic brand management, including brand positioning, identity, and product portfolio planning.
  • Hands-on experience in new product development (NPD) and packaging design processes.
  • Expertise in developing and executing marketing campaigns across multiple channels.
  • Strong proficiency in budget management and tracking.
  • Experience in trademark search and registration is a plus.
  • Excellent communication skills in English; proficiency in an additional language is advantageous for liaising with clients, customers, and partners.
  • A solid creative track record and portfolio.
  • Proficiency in Adobe Creative Suite and Microsoft Office.
  • Strong project management and organizational skills.
  • Experience in process improvement and system integration is a plus.
  • A high-performing team player with a winning mindset, integrity, and respect.
  • Thrives in a fast-paced, dynamic, and ever-changing environment.

Tell employers what skills you have

Corporate Branding
Archives
Budgets
Microsoft Office
Lifelong Learning
Budget Management
Web Developers
Advocacy
Brand Management
Market Development
Team Player
Product Development
Cost Control
Media Relations
Corporate Communications
Corporate Identity