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Content Marketing Specialist, Marsh McLennan Asia

3 months ago

Singapore MMC Corporate Full time

Marsh McLennan is seeking candidates for the following position based in the Singapore office:

Content Marketing Specialist, Marsh McLennan Asia

What can you expect:

  • As a Content Marketing Specialist, you will have the opportunity to collaborate closely with the marketing team to gather intelligence, insights, and data from business leaders, stakeholders, and reputable external sources.
  • You will ensure that the produced content aligns with the strategic business goals and target audience considerations of Marsh and Mercer in Asia.
  • Through your clear and expressive writing skills, you will create compelling B2B content that effectively educates clients and prospects about our different lines of business, services, and industry groups.
  • The content you create will play a crucial role in driving thought leadership, generating demand, and increasing online engagement with our products.
  • You will also contribute to content strategy and planning, ensuring that regional campaigns are aligned with and support the overall business goals.
  • You will have the opportunity to oversee and guide a small team of content marketing specialists based in Asia, ensuring content quality and consistency throughout the organization.

What is in it for you:

  • You will have the opportunity to develop a deep understanding of the regional business landscape and the challenges faced across various industries. This will enable you to identify how content marketing can be effectively utilized to drive awareness, consideration, and adoption of Marsh and Mercer Asia products and services.
  • You will play a crucial role in writing and editing campaign content, including a wide range of B2B copy such as website landing pages, thought leadership articles, infographics, video scripts, eDMs, and social media posts.
  • Your strong intuition for writing clear and concise copy will be highly valued, as it will ensure that the content can be easily translated and localized to effectively resonate with our regional audience.
  • This role will provide you with the opportunity to contribute to the growth and success of Marsh and Mercer Asia by creating compelling content that engages and educates clients and prospects.
  • You will have the chance to work with a diverse team and collaborate with stakeholders across the organization, gaining valuable experience and expanding your professional network in the process.

We will count on you to:

  • Write and own the quality of regional Marsh and Mercer campaigns across all channels.
  • Collaborate closely with regional marketing business partners, creative service, local market marketing partners, and product managers to set a high bar for overall content development.
  • Lead a small team of regional content marketing specialists based across Asia to ensure quality and consistency of content.
  • Contribute to our content standards and be a champion for best practices.
  • Collaborate with, influence, and drive consensus with stakeholders and their feedback.
  • Synthesize internal and external feedback to improve content clarity and quality.
  • Complete high-quality work in a fast-paced work environment.
  • Lead SEO keyword research and incorporate SEO best practices into digital content. Work in conjunction with internal and external subject matter experts to formulate effective Google search engine marketing ad copy to drive click-throughs and conversions.
  • Formulate impactful visual content to complement written articles and copy, working in conjunction with the creative and video team.
  • Monitor and report organic traffic performance and identify areas for improvement. Assist with media relations and internal communications where necessary (e.g., award submissions, press releases).

What you need to have:

  • Minimum 5-8 years of communications, marketing, or translation experience with excellent written and verbal communication skills.
  • A prolific storyteller with extensive experience writing for online platforms, able to write succinct and catchy headlines and captions optimized for search engines.
  • Proven experience in content marketing, preferably in a B2B or professional services environment.
  • Proven track record in written and verbal communication skills, strong editing skills, including copy rewriting when needed.
  • Strong stakeholder engagement skills with the ability to manage multiple stakeholders, including senior stakeholders, with professionalism.
  • Experience in writing with a focus on demand generation, lead generation, or growth marketing.
  • Possess a good working and cultural knowledge of the Asia Pacific region.
  • Able to work under pressure and meet tight deadlines.
  • Entrepreneurial attitude, ability to deal with rapid changes and challenging situations.
  • Self-starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements.
  • Writing portfolio including, but not limited to, feature articles, ad campaigns, blog posts, product launch content, editorial calendar, email newsletters, press releases, and style guide additions.

What makes you stand out:

  • Leadership experience in managing a small team.
  • Candidates with a demonstrable track record in either enterprise journalism, distilling research into well-framed stories with strong compelling leads, or editing experience with an online media, English-language newspaper, or magazine.
  • Written and verbal communication skills in Simplified and/or Traditional Chinese.
  • Familiarity with essential digital marketing tools and marketing technology software such as Google Ads, SEMRush, and Microsoft Office Suite.

Marsh McLennan (NYSE: MMC) is the worldâs leading professional services firm in the areas of risk, strategy and people. The Companyâs more than 85,000 colleagues advise clients in over 130 countries.  With annual revenue of $23 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter  develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer  delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and well-being for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit marshmclennan.com, or follow us on LinkedIn and X.

Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one âanchor dayâ per week on which their full team will be together in person.