Commercial Leader – Ultrasound, SEA6

Job Description Summary

In this role, you will be responsible for overall Ultrasound products' operating plan in the country assigned. Manage overall in country operations and strategy for cross Ultrasound segments, manage expectations of customers from the C-suite level, handle direct, indirect and Ultrasound multi segment deals. You shall work closely and align in-country Ultrasound strategies with AKA Ultrasound segment leaders and teams to deliver Ultrasound Operating plan in the country.

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Job Description

Role & Responsibilities

Key Responsibilities/essential functions include (but are not limited to) :

• Lead & own in country operations and accountable for financial consolidation for Ultrasound product for SEA6 cluster (Malaysia, Singapore, Brunei, Cambodia, Myanmar & Laos).

• Own funnel for SEA6’s Ultrasound orders & sales. Accurately forecast order, sales and growth opportunities within designated territory for all Ultrasound segments.

• Develop and execute the coverage/distribution strategy for all Ultrasound segments.

• Manage Channel Partners on Delivery/Schedule/PO for all Ultrasound segments.

• Drive demand creation through talks, seminars, training and other promotional activities.

• Develop account penetration strategies for key target and competitive accounts and communicating current market intelligence back to business, along with field concerns, issues and requirements

• Provide leadership in market analysis and development/execution of strategies and action plans to achieve financial outcomes.

• Represent the company at relevant medical conferences and technical exhibitions to promote product/solution and company.

• Lead in country marketing/education activities

• Manage customers’ expectations : HOD, Finance, Key Decision makers, Societies, etc

• Handle direct or multi segment deals involving MOH, tenders & etc.

• Facilitate effective communication & collaboration within SEA6 cluster. Drive country operating mechanisms and ensure follow-up identified leads between all Ultrasound product lines.

• Act as a primary customer point of contact in SEA6 and represent One GE Healthcare in case of multimodality projects and cross-P&L business events and ultimately accountable for issue resolution for assigned country.

Required Qualifications

• Bachelor’s Degree in Business, Healthcare, or related field.

• 8-20 years of consultative sales experience in the healthcare industry, with a focus on capital equipment, imaging solutions, or related fields.

• Proven track record of achieving and exceeding sales targets in complex, solution-based selling environments.

• Strong negotiation, relationship-building, and strategic selling skills, with the ability to engage at the CXO level.

• Demonstrated success in managing large, strategic accounts and developing long-term partnerships.

• Ability to synthesize complex information and communicate it effectively to internal and external stakeholders.

• Excellent presentation and closing skills, with experience managing multi-stakeholder sales processes.

• Strong interpersonal skills with the ability to influence and collaborate across diverse teams.

Preferred Qualifications:

• Experience in healthcare capital equipment sales, particularly within the Imaging sector.

• Strong knowledge of GE Healthcare’s product portfolio and solutions.

• Experience in navigating matrixed organizations and driving cross-functional collaboration.

• In-depth understanding of Malaysia healthcare market and key buying groups.

• Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills