Chief Strategic Marketing Officer – SEA6

Overview

Job Description Summary

The Chief Strategy, Marketing Officer (CSMO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence and operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Country GM.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Essential Responsibilities

• Strategy: Work with the Country GM to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.

• Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.

• Lead the development and implementation of in country marketing strategies to drives sales growth, market share, brand awareness.

• Assessment of portfolio competitiveness

• Create, execute, and continuously evolve the GTM strategy.

• Differentiated GTM on a short – medium – long term basis and execution thereof.

• Commercial Operations

• Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.

• Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.

• Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.

• Manage SEA6 commercial support team in wing-to-wing commercial support activities

• Ideally a candidate with minimum 8-10 years working experience in the Medical Device or Pharma industry

• Plus points for the following: 3 (ideally 4+) years in a top tier management consulting firm and additional bonus points for having exposure to diagnostic healthcare services operations or commercial delivery.

• Strong people leadership experience and servant leadership mindset is required

• Innovativeness – we want people who think outside the box.

• Assertiveness – strong influencing skills across business functions is a must; confidence to share difficult messages and defend decisions and make judgement calls (and own them).

• Commercial intensity – tenacity and grit to drive commercial outcomes

• Proven relevant commercial management (PnL) experience.

• Excellent written and verbal communication, presentation, and project management skills.

• Native fluency in English is a must. Local language knowledge is a great plus.

• Experience of working in complex business environment & matrix organization with strong influencing and conflict resolution abilities.

• Ability to build systems and processes that scale, and that provide clear and transparent view of financial outcomes.

• Strong writing and record keeping ability for reports, matrices and database skills.

• Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.

• Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.

• The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and channel partners.

• Exceptional skills as a change agent and process oriented individual.

• Willingness to travel for work (25-40%).

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Relocation Assistance Provided: No