Social Marketing

Social Marketing & Content Specialist / Manager

Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, sun care and body care products. Soleil accelerates growth and improves profitability with sales, marketing, operations and strategic management expertise.

We have completed two acquisitions to date: Loving Tan and Coco & Eve. Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Coco & Eve's story starts in Bali, among volcanic beaches and lush rainforests. The brand helps you glow with sun-kissed, skin-loving tan products and fragranced, efficacious haircare—all formulated with tropical Balinese ingredients. We are actively searching for additional brands that fit our portfolio and vision, with a goal of $200+ million in USD sales through organic growth and acquisition within the next 3-4 years.

About Coco & Eve

Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products. With 22 beauty awards and operating in 38 countries across retail, Amazon & our direct channel, we are set to continue our rapid growth. From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.

Responsibilities

• Lead the execution of the approved social marketing & content strategy to expand reach and engagement across all brand platforms, focusing on storytelling, results-driven content and impactful content creation that delivers results
• Spearhead the creative ideation of the TikTok content strategy to elevate brand buzz and virality, driving high-impact content and views
• Oversee the creative ideation and implementation of the brand's content calendars and shoot schedule, delivering fun, original and KPI-focused content with high engagement
• Manage and achieve the execution of the brand's KPIs for each social channel, delivering increased brand growth, reach and engagements
• Strategically identify and execute new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand's own channels
• Manage social marketing budget spend, maximizing investment to deliver content with strong ROI to achieve business goals

Reporting & Analytics

• Strong analytical skills with the ability to interpret data to define ROI
• Oversee the organization and execution of weekly & monthly campaign reporting
• Work with line manager to deep dive and present quarterly and annual brand reports, analysing brand performance metrics, spend and ROI
• Experience using Dash Hudson, or other social marketing reporting tools advantageous
• Analyse brand competitor data & content ideas to define content strategy

Team Management

• Management of one direct report based in Singapore and one co-shared line report based in the USA
• Oversee the execution of the team's individual and shared KPIs
• Management of team's responsibilities and content execution across brand categories
• Work cross-functionally with internal stakeholders including the Influencer Marketing, Design, Paid Media & E-commerce teams

Qualifications

• Bachelor's degree in marketing, communications or digital marketing preferred
• Minimum 4 years of proven experience in social media marketing, with a track record in campaign management, content creation and driving channel growth
• Experience managing culturally diverse, regionally distributed teams
• Strong knowledge of social media platforms (especially TikTok), influencer trends and beauty market
• Creative thinker with strong attention to detail to ensure accuracy and efficiency in campaign planning and execution
• Experience in beauty, FMCG or social marketing for retailer preferred
• Strong communication and organization skills, cross-collaboration with key stakeholders; third party talent & creative partners
• Must be comfortable filming and featuring in content for brand content
• Must be comfortable applying and using fake tanning, natural tanning / protection and haircare products for filming content
• Must be comfortable traveling, filming and creating content on location
• Strong leadership to drive positive and strategic impact
• Proficient with editing software like Adobe Photoshop and CapCut
• Understanding of legal and copyright regulations within social marketing
• Based in Singapore head office
• Hybrid working office / home - 3 days / 2 days
• Must be comfortable working flexible hours due to social marketing requirements

Benefits

• Hybrid working arrangement
• Health insurance
• Flexi benefits

Job details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: IT Services and IT Consulting

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