Category Marketing Manager

3 weeks ago

Singapur, Singapore FrieslandCampina Full time

Overview Category Marketing Manager - Brand building & Social first: Join to apply for the Category Marketing Manager - Brand building & Social first role at FrieslandCampina . What We Ask Experience in brand marketing, communications and digital. 8+ years in relevant CPG/agency marketing and sales with demonstrated record of achievement and advancement, MBA preferred. Solid understanding of brands & marketing strategy. Experience in working across Asian markets. Enthusiasm for acquiring new skills and knowledge. What We Offer Unique company culture of Dutch heritage and international presence. You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for the world. You will be working with a wonderful team who are motivated to contribute and to live our purpose. Diverse development program to grow and enhance your professional journey. We offer you a competitive salary & benefits package. Opportunity to #UnleashYourNature. Vacancy Description Strengthen brand power and relevance via social first strategy & elevated visual identity: Champion strategic thinking and development of compelling brand narratives that connect with consumers in a culturally relevant way. Drive the shift toward a social-first marketing approach by partnering with regional creative agencies. Lead development of brand world and visual identity for all key brands across Asia to drive consistency and impact. Drive growth of core portfolio via commercial excellence & improved A&P effectiveness: Monitor and analyse relevant market trends and harness consumer, customer and shopper insights by partnering to strengthen our implementation effectiveness. Collaborate with Global media team to enable application of relevant media insights, support media planning as well as drive adequate media support on Core portfolio. Review, benchmark and set framework to measure impact and efficiency of A&P spends across key marketing and promotion channels. Elevate Asia marketing capabilities: Share and embedding best practices on Mental availability, Activation and promotion. Enable integrated narrative development & storytelling capabilities across all marketing / mental availability channels by applying a standardized, scalable process. Support Asia scalable bet innovations: Strengthen the execution of innovation pipeline by integrating Core brand foundations (narrative and visual identity) together with the innovation lead & local brand lead; support validation and roll-out. Staying true to who you really are, that is your starting point at FrieslandCampina. We encourage you to apply if you identify with our values and are open to finding the best fit for you within the company. Team Details We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. Working at FrieslandCampina means you are contributing to a better world. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Food and Beverage Manufacturing #J-18808-Ljbffr

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