Leader, Category Marketing SG

2 weeks ago

Singapur, Singapore LIXIL Full time

Job Brief: The successful candidate will report to Leader, Marketing SG & MY and be responsible for all scope of category marketing management in both the local markets. This will involve gathering of local insights – identifying, leading and sharing of local market landscape, competitors and opportunities with the regional function to establish a stronger product roadmap for future sustainable growth. Responsibilities Product Portfolio Management: manage the full product lifecycle – from planning, launch, growth to phase‑out. Evaluate and optimize the local portfolio based on performance, customer insights and market dynamics. Localise global/regional product roadmap to suit local needs, compliance requirements and competitive landscape. Demand Planning & Forecast Accuracy: own monthly and quarterly product forecasts in collaboration with Sales and Supply Chain teams, drive forecast accuracy improvements, lead pre‑S&OP discussions and monitor inventory levels. Regional Communication & NPD Alignment: act as key liaison to regional category and NPD teams, provide market feedback and track product development status. Market & Competitor Analysis: conduct regular analysis to identify gaps, opportunities and innovation needs, translating insights into actionable product strategies. Go‑To‑Market Execution: drive GTM plans including pricing, channel strategy and launch activities, collaborating with local Sales, Trade Marketing and Retail teams. Reporting & Business Reviews: lead monthly product performance reviews, develop dashboards, support ad‑hoc analysis and scenario planning. Operational Excellence: ensure accurate maintenance of product database, SKU lifecycle tracking, pricing updates and compliance documentation. Requirements Bachelor or Master’s degree in Marketing or related field with prior marketing product management experience. Proven experience in trade marketing, product category and strategic marketing plans within a multinational organisation, preferably in the building material industry. Experience with complex product development and broad SKU ranges. Demonstrated planning, analytical, negotiation and influencing skills. Experience in customer segmentation, behaviour, marketing research and consumer communications. Ability to balance strategic and systematic thinking with operational implementation. Strong passion for driving category growth and profitability, with excellent problem‑solving skills. Commercial orientation with strong analytical skills in product, competitor, promotion and market analysis. Awareness of macro‑ and micro‑economic situations and modern design/lifestyle trends. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at LIXIL by 2x #J-18808-Ljbffr

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