Head of Online Marketing

3 weeks ago

Singapur, Singapore StyleTribute Full time

Get AI-powered advice on this job and more exclusive features.

We are looking for an experienced, highly motivated and hands-on Head of Online Marketing to push our Marketing activities to the next level. You will be responsible for scaling up our user acquisition strategies , with positive unit economics and profitability always in mind.

You will work closely with the Founder and CEO of StyleTribute, helping the company to reach its next stage of growth.

Are you passionate about finding new ways to acquire customers and measuring the exact value that each of them brings to the company’s bottom line? Are you obsessed with optimizing each channel’s CAC? Are you constantly thinking about strategies to get our customers to come back to the website more often?

And most importantly, are you looking to step up in your career, proving you can succeed in a challenging role with significant growth potential?

If the answers to all the questions above are ‘YES’, then we probably have the opportunity for you.

Responsibilities

  1. Paid Channels
  • Manage daily operations of all active Paid Channels (SEM, FB Ads, GDN, Retargeting)
  • Scale and allocate marketing budget efficiently across paid channels, aiming to lower overall CAC
Organic Channels
  • Email Marketing
    • Optimize existing EDM campaigns through rigorous A/B testing
    • Develop automated email campaigns (DRIP campaigns) to increase retention and LTV
  • SEO
    • Provide technical guidance for onsite SEO improvements and ensure future developments are SEO compliant
    • Implement offsite white-hat link building strategies to enhance domain authority
Onsite Marketing
  • Gather customer insights to identify website improvements
  • Design and run A/B tests to improve conversion rates
Data Analysis
  • Regular analysis of channel and country performance for dynamic budget allocation
  • Monthly cohort analysis of markets and acquisition channels
  • Identify and fix data tracking issues
Project & Team Management
  • Oversee social media manager and graphic designer
  • Collaborate with tech team on new marketing tools, tracking, and SEO enhancements

Requirements

  • Minimum 2-3 years experience in performance marketing, preferably in eCommerce startups
  • Hands-on experience with channels and activities mentioned above, with practical and theoretical knowledge
  • Basic understanding of CSS, HTML, Javascript, and W3C standards
  • Expertise in Web Analytics platforms, primarily GA
  • Strong analytical skills with data-driven decision-making experience
  • Ability to work independently with high proactivity
  • Proven success in leading cross-functional initiatives
  • Excellent interpersonal skills for stakeholder management
  • Positive, can-do attitude and driven mindset
  • Passion for online marketing and startups

Benefits

  • Lead a core function within the company
  • Collaborate directly with the CEO on growth strategies
  • Impact the company's long-term success
  • Opportunities for long-term growth in an ambitious, investor-backed company
  • Gain top-notch marketing experience in emerging markets
  • Work permit sponsorship for expatriates
  • Flexible working hours and environment
  • Competitive salary
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Apparel & Fashion
#J-18808-Ljbffr

  • Head of Online Marketing

    2 weeks ago

    Singapur, Singapore StyleTribute Full time

    Get AI-powered advice on this job and more exclusive features. We are looking for an experienced, highly motivated and hands-on Head of Online Marketing to push our Marketing activities to the next level. You will be responsible for scaling up our user acquisition strategies , with positive unit economics and profitability always in mind. You will work...

  • Online Marketing Specialist

    3 weeks ago

    Singapur, Singapore SabicoTech International Private Limited Full time

    ACTIVELY HIRINGOnline Marketing Specialist SabicoTech International Private Limited About Us:BestoAI is an innovative tech company focused on AI-driven solutions for eCommerce, marketing, and automation. We provide cutting-edge tools like our Shopify app "BestoAI SalesLift" to help businesses optimize and grow. As we expand our presence, we are looking for a...

  • Head of Marketing

    3 weeks ago

    Singapur, Singapore Straight Up Full time

    Overview Head of Marketing – Remote | Purpose-Driven Growth Role About UsWe are an international provider of leadership and personal development programs, supporting clients in more than 100 countries. Our work helps professionals from diverse industries—including healthcare, law, technology, education, and entrepreneurship—gain clarity, direction, and...

  • Digital Marketing Executive

    2 weeks ago

    Singapur, Singapore Pixlr Online AI Photo Editor Full time

    Overview Are you passionate about digital marketing and ready to make an impact across multiple channels? If you have experience in campaign execution, content management, and performance tracking, this role is for you! Join us now and help drive growth through creative and effective marketing strategies. Responsibilities Digital Marketing Strategy &...

  • Partnerships Associate

    3 weeks ago

    Singapur, Singapore Shopee Full time

    Partnerships Associate - Online Marketing, Regional Brand & Growth Marketing Partnerships Associate - Online Marketing, Regional Brand & Growth Marketing Direct message the job poster from Shopee Commercial Recruiter, People Team at Shopee | We're hiring! About the Role This is a great role to grow your skills in a supportive and high-impact regional team,...

  • Head of Market Communication

    3 weeks ago

    Singapur, Singapore Festo Full time

    Overview Head of Market Communication role at Festo . This role owns market communication on behalf of the cluster and contributes to the definition of the global mid- and long-term marketing strategy for an industry segment, topic, technology, or product. The incumbent develops and executes the digital footprint plan in collaboration with the Digital...

  • Digital Marketer

    7 days ago

    Singapur, Singapore The Supreme HR Advisory Pte Ltd Full time

    Digital Marketing Specialist 5 days, 8.45am-6pm Salary: $3500- $4500 (Depends on experience) Location: Marymount Job Responsibilities: Create and manage engaging content for various channels, including website, social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), email marketing, online and offline marketing collaterals. Experience in...

  • Remote Head of Marketing

    3 weeks ago

    Singapur, Singapore Blockchain Works Full time

    We are seeking aHead of Marketing to lead and execute our marketing strategy, with a strong focus oncommunications ,email campaigns ,newsletters ,PR ,SEO , andadvertising . This role is critical in shaping the public image ofEnflux and ensuring our brand is well-positioned within thecrypto industry . The ideal candidate is a creative and strategic thinker...

  • Digital Marketing Specialist

    2 weeks ago

    Singapur, Singapore THE SUPREME HR ADVISORY PTE. LTD. Full time

    Digital Marketing Specialist 5 days, 8.45am-6pm Location: Marymount Salary: $3500- $4500 Job responsibilities Create and manage engaging content for various channels, including website, social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), email marketing, online and offline marketing collaterals. Experience in Baidu SEO and China market...

  • Online Marketing Specialist, Regional Brand

    2 days ago

    Singapur, Singapore SHOPEE SINGAPORE PRIVATE LIMITED Full time

    Overview Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online...