Head of Online Marketing

4 days ago

Singapur, Singapore StyleTribute Full time

Get AI-powered advice on this job and more exclusive features.

We are looking for an experienced, highly motivated and hands-on Head of Online Marketing to push our Marketing activities to the next level. You will be responsible for scaling up our user acquisition strategies , with positive unit economics and profitability always in mind.

You will work closely with the Founder and CEO of StyleTribute, helping the company to reach its next stage of growth.

Are you passionate about finding new ways to acquire customers and measuring the exact value that each of them brings to the company’s bottom line? Are you obsessed with optimizing each channel’s CAC? Are you constantly thinking about strategies to get our customers to come back to the website more often?

And most importantly, are you looking to step up in your career, proving you can succeed in a challenging role with significant growth potential?

If the answers to all the questions above are ‘YES’, then we probably have the opportunity for you.

Responsibilities

  1. Paid Channels
  • Manage daily operations of all active Paid Channels (SEM, FB Ads, GDN, Retargeting)
  • Scale and allocate marketing budget efficiently across paid channels, aiming to lower overall CAC
Organic Channels
  • Email Marketing
    • Optimize existing EDM campaigns through rigorous A/B testing
    • Develop automated email campaigns (DRIP campaigns) to increase retention and LTV
  • SEO
    • Provide technical guidance for onsite SEO improvements and ensure future developments are SEO compliant
    • Implement offsite white-hat link building strategies to enhance domain authority
Onsite Marketing
  • Gather customer insights to identify website improvements
  • Design and run A/B tests to improve conversion rates
Data Analysis
  • Regular analysis of channel and country performance for dynamic budget allocation
  • Monthly cohort analysis of markets and acquisition channels
  • Identify and fix data tracking issues
Project & Team Management
  • Oversee social media manager and graphic designer
  • Collaborate with tech team on new marketing tools, tracking, and SEO enhancements

Requirements

  • Minimum 2-3 years experience in performance marketing, preferably in eCommerce startups
  • Hands-on experience with channels and activities mentioned above, with practical and theoretical knowledge
  • Basic understanding of CSS, HTML, Javascript, and W3C standards
  • Expertise in Web Analytics platforms, primarily GA
  • Strong analytical skills with data-driven decision-making experience
  • Ability to work independently with high proactivity
  • Proven success in leading cross-functional initiatives
  • Excellent interpersonal skills for stakeholder management
  • Positive, can-do attitude and driven mindset
  • Passion for online marketing and startups

Benefits

  • Lead a core function within the company
  • Collaborate directly with the CEO on growth strategies
  • Impact the company's long-term success
  • Opportunities for long-term growth in an ambitious, investor-backed company
  • Gain top-notch marketing experience in emerging markets
  • Work permit sponsorship for expatriates
  • Flexible working hours and environment
  • Competitive salary
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Apparel & Fashion
#J-18808-Ljbffr

  • Online Marketing Specialist

    4 days ago

    Singapur, Singapore SabicoTech International Private Limited Full time

    ACTIVELY HIRINGOnline Marketing Specialist SabicoTech International Private Limited About Us:BestoAI is an innovative tech company focused on AI-driven solutions for eCommerce, marketing, and automation. We provide cutting-edge tools like our Shopify app "BestoAI SalesLift" to help businesses optimize and grow. As we expand our presence, we are looking for a...

  • Head of Market Communication

    1 day ago

    Singapur, Singapore Festo Full time

    Overview Head of Market Communication role at Festo . This role owns market communication on behalf of the cluster and contributes to the definition of the global mid- and long-term marketing strategy for an industry segment, topic, technology, or product. The incumbent develops and executes the digital footprint plan in collaboration with the Digital...

  • Partnerships Associate

    4 days ago

    Singapur, Singapore Shopee Full time

    Partnerships Associate - Online Marketing, Regional Brand & Growth Marketing Partnerships Associate - Online Marketing, Regional Brand & Growth Marketing Direct message the job poster from Shopee Commercial Recruiter, People Team at Shopee | We're hiring! About the Role This is a great role to grow your skills in a supportive and high-impact regional team,...

  • Remote Head of Marketing

    1 day ago

    Singapur, Singapore Blockchain Works Full time

    We are seeking aHead of Marketing to lead and execute our marketing strategy, with a strong focus oncommunications ,email campaigns ,newsletters ,PR ,SEO , andadvertising . This role is critical in shaping the public image ofEnflux and ensuring our brand is well-positioned within thecrypto industry . The ideal candidate is a creative and strategic thinker...

  • Head of Marketing

    4 days ago

    Singapur, Singapore RockX Full time

    Get AI-powered advice on this job and more exclusive features. Direct message the job poster from RockX Job Description for Head of Marketing Bedrock is a cutting-edge multi-asset liquid restaking protocol designed to revolutionize the staking landscape. We offer unparalleled flexibility and optimized rewards by supporting a diverse range of blockchain...

  • Head of Marketing

    4 days ago

    Singapur, Singapore Motorist Pte. Ltd. Full time

    Motorist started its engines in 2015 as the go-to platform to simplify vehicle ownership with its proven ecosystem of smart solutions and internet tools - all designed to be seamless, transparent and user-friendly. We also have the Motorist app, which serves as the vehicle owner’s trusted digital co-driver on the road, online, and in the community with its...

  • General Surgery Consultant Specialising in Trauma Surgery, Singapore

    4 days ago

    Singapur, Singapore Head Medical Full time

    Overview New General and Trauma Surgery Consultant Opportunity in Singapore! Thanks to its thriving economy, residents in Singapore enjoy high-quality health care, education, personal safety, and housing standards. The country is consistently ranked as one of the top destinations for international expats. If you are a Specialist / Consultant level doctor,...

  • Senior Online Marketing Specialist

    4 days ago

    Singapur, Singapore Shopee Full time

    Senior Online Marketing Specialist - Strategy & Planning, Regional Brand & Growth Marketing Get AI-powered advice on this job and more exclusive features. Job DescriptionUnderstand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation Drive market-leading ROI and...

  • Online Marketing Specialist, Regional Brand

    4 days ago

    Singapur, Singapore Shopee Full time

    About The Team Our Online Marketing team at Shopee and Monee drives growth through impactful digital campaigns and data-driven insights. We cover Account Management, Partnerships, and Strategy & Planning, working closely with local and regional teams to deliver full-funnel marketing initiatives. Note: Your final placement will be dependent on your knowledge,...

  • Head of Market Communication

    4 days ago

    Singapur, Singapore Festo Full time

    Overview Apply now » Festo inspireert mensen en organisaties over de hele wereld met innovatieve oplossingen voor industriële automatisering. We zijn een onafhankelijk familiebedrijf en geven meer dan 20.000 werknemers de kans om gedurfde stappen te zetten, hun ideeën te verwezenlijken en verantwoordelijkheden op zich te nemen. We groeien als team door...