Head of Online Marketing

2 weeks ago

Singapur, Singapore StyleTribute Full time

Get AI-powered advice on this job and more exclusive features.

We are looking for an experienced, highly motivated and hands-on Head of Online Marketing to push our Marketing activities to the next level. You will be responsible for scaling up our user acquisition strategies , with positive unit economics and profitability always in mind.

You will work closely with the Founder and CEO of StyleTribute, helping the company to reach its next stage of growth.

Are you passionate about finding new ways to acquire customers and measuring the exact value that each of them brings to the company's bottom line? Are you obsessed with optimizing each channel's CAC? Are you constantly thinking about strategies to get our customers to come back to the website more often?

And most importantly, are you looking to step up in your career, proving you can succeed in a challenging role with significant growth potential?

If the answers to all the questions above are 'YES', then we probably have the opportunity for you.

Responsibilities

  1. Paid Channels
  • Manage daily operations of all active Paid Channels (SEM, FB Ads, GDN, Retargeting)
  • Scale and allocate marketing budget efficiently across paid channels, aiming to lower overall CAC
Organic Channels
  • Email Marketing
    • Optimize existing EDM campaigns through rigorous A/B testing
    • Develop automated email campaigns (DRIP campaigns) to increase retention and LTV
  • SEO
    • Provide technical guidance for onsite SEO improvements and ensure future developments are SEO compliant
    • Implement offsite white-hat link building strategies to enhance domain authority
Onsite Marketing
  • Gather customer insights to identify website improvements
  • Design and run A/B tests to improve conversion rates
Data Analysis
  • Regular analysis of channel and country performance for dynamic budget allocation
  • Monthly cohort analysis of markets and acquisition channels
  • Identify and fix data tracking issues
Project & Team Management
  • Oversee social media manager and graphic designer
  • Collaborate with tech team on new marketing tools, tracking, and SEO enhancements

Requirements

  • Minimum 2-3 years experience in performance marketing, preferably in eCommerce startups
  • Hands-on experience with channels and activities mentioned above, with practical and theoretical knowledge
  • Basic understanding of CSS, HTML, Javascript, and W3C standards
  • Expertise in Web Analytics platforms, primarily GA
  • Strong analytical skills with data-driven decision-making experience
  • Ability to work independently with high proactivity
  • Proven success in leading cross-functional initiatives
  • Excellent interpersonal skills for stakeholder management
  • Positive, can-do attitude and driven mindset
  • Passion for online marketing and startups

Benefits

  • Lead a core function within the company
  • Collaborate directly with the CEO on growth strategies
  • Impact the company's long-term success
  • Opportunities for long-term growth in an ambitious, investor-backed company
  • Gain top-notch marketing experience in emerging markets
  • Work permit sponsorship for expatriates
  • Flexible working hours and environment
  • Competitive salary
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Apparel & Fashion

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