Director, Experience

1 week ago

Singapore Assembly Global Full time
Overview

Join to apply for the Director, Experience & Activation role at Assembly Global .

We are Assembly – a modern agency that combines data, talent, and tech to drive growth for top brands. We work across 20+ markets with a global and local approach, and we are committed to measurable social and environmental impact.

WHO WE'RE LOOKING FOR

An accomplished Director, Experience & Activation who will take ownership of a key regional account and lead strategic growth and planning excellence while overseeing activation delivery. The ideal candidate must demonstrate multi-tasking and time-management capabilities to manage client stakeholders and internal teams on global, regional, and local levels.

WHAT YOU'LL DO ON ANY GIVEN DAY 1. Strategic Media Planning & Local Market Adaptation
  • Lead the quarterly and annual media planning process for regional campaigns across multiple markets.
  • Translate client's global strategic direction into locally relevant activation plans, considering cultural nuances, media landscape, and consumer behaviour.
Activation Oversight & Execution Management
  • Manage cross-market activation across SEM, Social, and Display channels.
  • Coordinate with channel leads and cross-border teams to ensure high-quality, on-time campaign launches.
  • Troubleshoot escalations and resolve delivery roadblocks as needed.
Campaign Setup, Measurement & Governance
  • Ensure all campaigns are built in accordance with client's global frameworks adapting to local structure (e.g., platform structure, KPI mapping, tagging requirements).
  • Oversee measurement strategy and ensure consistency in reporting structures across markets.
Team Leadership & Delivery Excellence
  • Lead and guide regional activation team (onshore and offshore) to ensure quality, consistency, and impact across all deliverables.
  • Drive accountability on campaign delivery timelines, QA, and post-launch optimizations.
  • Regularly review campaign outcomes to improve operational efficiency and campaign effectiveness.
Stakeholder Management & Cross-Functional Alignment
  • Serve as the primary liaison between team members and regional teams, local markets, media partners, and client stakeholders.
  • Align on priorities, share performance updates, and contribute to planning and strategy sessions (e.g., QBRs, test & learn agenda).
Does This Sound Like You?
  • Minimum 9 years in media agency-side roles, with at least 4 years in a people-management role
  • Fluent English communication, verbal and written
  • Experienced in integrated media planning with strong knowledge of conversion campaigns
  • Significant proven experience working with multiple stakeholders like media partners and external agencies
  • Demonstrable experience translating client objectives into feasible digital strategies focused on performance marketing
  • Strong knowledge of the APAC media landscape to adapt and localise global and regional strategies
  • Experience leading large-scale account teams across different offices and time zones
  • Experience in B2B and D2C is a plus
Personality Attributes
  • Team leader, collaborator, contributor
  • Proactive, motivated, self-starter
  • Out-of-the-box creative thinker
  • Confident, responsible
  • Process-driven, organised
  • "Never stop learning" attitude
Why Assembly?
  • We're part of Stagwell (NASDAQ: STGW), a challenger network transforming marketing. We're nimble, smart, and digital-first, with strong growth.
  • We offer competitive salaries, annual compensation reviews, and detailed personal development plans.
  • We celebrate success with company events, recognition programs, and a supportive culture.
  • We operate a hybrid model with flexibility and a Work from Anywhere approach to support work-life balance.
  • Impact Leave enables volunteering with a charity you support.

Sounds like the right role for you? Click to apply now

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