Paid Ads Performance Specialist

3 weeks ago

Singapur, Singapore metric digital singapore Full time

Responsibilities:

  1. Plan, strategise and manage paid ads campaigns for internal and external clients
  2. Search Engine Marketing (SEM)
  3. Work with web developers to implement tracking for all paid ads campaigns
  4. Propose action steps to improve campaign performance
  5. Assist in identifying conversion rate optimisation (CRO) action steps
  6. Work cross-departmentally to align campaign strategies and goals across the organization
  7. Provide ongoing actionable insights into campaign performance to relevant stakeholders
  8. Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
  9. Oversee and manage the overall budget for paid media
  10. Conduct in-depth keyword and website research, ad grouping and audience targeting
  11. Maintain knowledge of industry best practices and new technologies
  12. Manage all other paid ads-related matters as tasked by the Digital Marketing Head
  13. Meet various marketing objectives and KPIs as set by the management

Google Ads:

  1. Plan, set up and optimise Display campaigns
  2. Plan, set up and optimise Video campaigns
  3. Plan, set up and optimise Shopping campaigns
  4. Monitor the performance of all campaigns and propose optimisation steps using a data-driven mindset

Skills Required:

  1. Proven experience with Google Ads
  2. Familiar with Google Ads Editor for quicker management of campaigns when bulk edits are required
  3. Familiar with competitor spying tools such as Ahrefs and SEMRush
  4. Google Skillshop certifications (at least Search and Shopping, bonus for other certifications such as Display, Video and Analytics as well)
  5. Familiar with setting up Google Merchant Centre accounts, monitoring of product catalogues and flagging out to the eCommerce team if there are any errors/issues

Personal Characteristics:

  1. Driven to learn and pick up new skills (more important than bonus qualifications or certifications)
  2. Proactive in identifying opportunities in marketing performance and suggesting action steps
  3. Keen yet sensitive to provide constructive ideas (with the main goal of improving marketing performance) to the team
  4. Straightforward yet sensitive in internal communications with fellow team members to foster positive and pleasant relationships
  5. Positive and people-loving, especially towards colleagues and internal stakeholders
  6. Organised and passionate in digital marketing to always push new boundaries in strengthening and expanding the brands’ digital presence and reputation
#J-18808-Ljbffr

  • Binance Accelerator Program

    3 weeks ago

    Singapur, Singapore Binance Full time

    Overview Binance Accelerator Program - Paid Ads (APAC) role at Binance. Join to apply for the Binance Accelerator Program - Paid Ads (APAC) role at Binance. Get AI-powered advice on this job and more exclusive features. Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater...

  • Marketing Analyst, Paid Ads

    3 weeks ago

    Singapur, Singapore EWP Full time

    • Building and scaling Apple Search Ads campaigns for multiple mobile apps. • Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals. • Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation). • Collaborating closely with ASO, Product, and Creative teams...

  • Content Strategist

    5 days ago

    Singapur, Singapore SIMPLYGOOD (PTE. LTD.) Full time

    Location : Singapore Type : Full-Time Seniority : Executive (3-5 years experience) About SimplyGood SimplyGood ( is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through social media paid advertising, and we need an expert Content Creator /...

  • Performance Marketing Specialist

    3 weeks ago

    Singapur, Singapore Eternaindonesia Full time

    About the RoleWe’re hiring a Performance Marketing Specialist to support a Singapore-based fitness and lifestyle business. You’ll be responsible for running paid Meta Ads (Facebook & Instagram), optimizing campaigns based on performance, and making small design adjustments to creatives provided by the company’s HQ. This role requires someone who...

  • Digital Marketing Specialist – Paid Media

    3 weeks ago

    Singapur, Singapore Ws Group Full time

    Overview Digital Marketing Specialist – Paid Media (Global Markets) We are looking for a results-driven Digital Marketing Specialist with proven expertise in managing paid campaigns across Instagram, Google Ads, and LinkedIn, targeting diverse geographies including India, the US, UK, and Singapore. This is an exciting opportunity to strategize and execute...

  • Performance Marketing Specialist

    3 weeks ago

    Singapur, Singapore Margin Wheeler Pte Ltd Full time

    Margin Wheeler is Singapore’s leading corporate service provider, delivering award-winning incorporation, corporate secretarial, and accounting/tax solutions. We are looking for a data-driven and results-oriented Performance Marketing Specialist to manage and optimise our paid and organic marketing campaigns, driving measurable growth in leads and brand...

  • Marketing Analyst, Paid Ads

    2 weeks ago

    Singapur, Singapore EWP Full time

    Overview Responsibilities and qualifications for the role are listed below. The description focuses on building and optimizing Apple Search Ads campaigns, collaboration with cross-functional teams, and measurement-based optimization. Responsibilities Building and scaling Apple Search Ads campaigns for multiple mobile apps. Optimizing campaigns based on...

  • Paid Social Media Specialist

    3 weeks ago

    Singapur, Singapore - Full time

    Overview At FirstCom Academy, we empower individuals and businesses to thrive in the digital economy through future-ready skills training. In this role, you'll strategise, execute, and optimise paid social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn - reaching thousands of learners and professionals daily. You'll get to combine...

  • Algorithm Engineer, Paid Ads

    3 weeks ago

    Singapur, Singapore Shopee Full time

    Overview Algorithm Engineer, Paid Ads (Campus Recruitment 2026) at Shopee About The Team Shopee will be prioritizing applicants who have a current right to work in Singapore, and do not require Shopee sponsorship of a visa. The Paid Ads team was established in 2016 to provide an e-commerce advertising platform by relying on Shopee’s massive data. Our...

  • Senior Google Ads Specialist – High Budget Campaigns

    7 days ago

    Singapur, Singapore PPC ENTERPRISES, INC. DBA PREMIER PLUMBING COMPANY Full time

    Senior Google Ads Specialist – High Budget Campaigns We are seeking a highly skilled Senior Google Ads Specialist to lead and optimize our paid search and performance campaigns. This role is ideal for someone who has proven experience managing large budgets ($50K–$200K+/month), delivering measurable ROI, and scaling campaigns in competitive markets. Key...