Paid Social Media Specialist

3 weeks ago


Singapur, Singapore - Full time

Overview

At FirstCom Academy, we empower individuals and businesses to thrive in the digital economy through future-ready skills training. In this role, you'll strategise, execute, and optimise paid social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn - reaching thousands of learners and professionals daily. You'll get to combine data-driven insights with creative storytelling to deliver measurable results, build brand visibility, and drive enrolments for our courses. At FirstCom Academy, you won't just be running ads - you'll be amplifying opportunities for people to upskill, grow, and achieve more. If you're passionate about blending analytics with creativity in a dynamic, fast-growing environment, this is your chance to make a real difference.

Benefits & Location
  • Working Location: 158 Kallang Way, #03-05 Performance Building, Singapore
  • Working Hours: Monday - Friday (9:00am - 6:00pm)
  • Position Type: Full-Time Permanent Position (Basic + Performance Bonuses + ALs + Medical and Dental Benefits)
Responsibilities
  • Plan, launch, and scale paid advertising campaigns across Facebook, Instagram, TikTok and LinkedIn.
  • Manage end-to-end YouTube channel growth (setup, keyword optimization, thumbnails, playlists).
  • Develop ad creatives and work with design/content teams for visuals and video ads.
  • Analyse campaign performance, audience targeting, and conversions.
  • Conduct A/B testing on ad formats, placements, and CTAs.
  • Monitor competitors and platform trends to identify new opportunities.
  • Ensure ad campaigns comply with platform guidelines and policies.
Requirements
  • Diploma/Degree in Marketing, Media, or related field.
  • At least 2 years' experience in paid social media advertising.
  • Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
  • Familiar with social media KPIs (CPC, CPA, ROAS, CPM).
  • Knowledge of influencer marketing and content seeding is a plus.
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