Marketing Analyst, Paid Ads

2 weeks ago

Singapur, Singapore EWP Full time

Overview

Responsibilities and qualifications for the role are listed below. The description focuses on building and optimizing Apple Search Ads campaigns, collaboration with cross-functional teams, and measurement-based optimization.

Responsibilities
  • Building and scaling Apple Search Ads campaigns for multiple mobile apps.
  • Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.
  • Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation).
  • Collaborating closely with ASO, Product, and Creative teams to drive synergy between organic and paid traffic.
  • Continuously identifying growth opportunities - including experiments with Custom Product Pages, new geos, funnel improvements, and advanced targeting.
  • Monitoring trends, benchmark performance against competitors, and adjust strategy accordingly.
  • Maintaining campaign hygiene: regular audits, budget pacing, creative refreshments.
What you’ll need
  • Bachelor’s degree or above in Marketing or related majors.
  • 1+ years of related work experience in performance marketing, ideally in mobile application or related field.
  • Preferred with hands-on experience in managing Apple Search Ads.
  • Strong analytical skills: proficient in Excel/Google Sheets, BI dashboards, and MMP tools (AppsFlyer, Adjust).
  • Experience with automation tools (e.g., SearchAds.com, SplitMetrics Acquire) or scripting.
  • Proven ability to structure and analyze A/B tests (keywords, creatives, user segments, CPT bidding).
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Advertising
Industries
  • Technology, Information and Media

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