Digital Marketing Specialist

Overview

Position: Digital Marketing Specialist (Paid Search, SEO and Webmaster)

Reporting to: Head of Growth Marketing

Position start date: 1 September 2025

About Morrow Health

Morrow Health is redefining preventive healthcare by integrating precision medicine, digital tools, and lifestyle interventions in a seamless ecosystem. Our flagship centre in Singapore combines a medical clinic with a next-generation lifestyle facility, supported by AI, health coaching, and the latest in diagnostics and recovery modalities.

At Morrow, we are guided by two sets of commitments:

Our Operating Principles - Mindful. Ownership. Rhythm. Winning Together.

Our Brand Promises - Connection. Impact. Trust. Empowerment. (CITE)

This isn’t just medicine. It’s a movement. If you are ready to shape the future of longevity care and make a lasting impact, join us in redefining healthcare for Singapore and the world.

Role Overview

Manage and execute our growth marketing, digital marketing and marketing strategy planning with a focus on Paid Search, SEO and webmaster.

Responsibilities Paid Search and SEO

• Media planning and buying on Google Ads and other ad hoc platforms
• Set up our Google Ads account, including linking it to other digital assets such as the website, GTM, GSC, GA4 and online spreadsheets via pixels and APIs; configuring the Google Ads account by setting up measurements, conversions and dashboards; conducting keyword research and planning and based on that, set up paid search campaigns (generic, own brand, remarketing and competitor campaigns)
• Set up and run both always-on and tactical paid search campaigns and ads according to goals and budgets; monitor and optimise campaigns to improve metrics such as Cost Per Conversion, Cost Per Click, Cost Per Mille and Quality Score
• Continually write ad copy, update negative keywords lists, add new keywords, run experiments and A/B tests; maintain records of UTMs and assist with landing-page tweaks to improve optimisation
• Produce weekly search and SEO reports with insights, measurements, keywords research and search trends
• Plan and execute our SEO and organic search marketing; conduct keyword research and create plans targeting longer and shorter tail keywords to improve SERP rankings
• Conduct on- and off-site SEO optimisation (website audits, image metadata tagging, sitemap updates, link building, disavowing bad links, etc.)
• Help manage and maintain search and web assets; configure integrations, measurements, attributions, conversions and dashboards; use GA4 and UTM codes for tracking and attribution

Strategy and Insights

• Use data and insights to inform marketing and business strategy; analyse data, maintain dashboards, create presentations and generate insights
• Assist with primary and secondary research such as email surveys, interviews, focus groups, web searches and literature review

Webmaster

• Act as webmaster: manage the website, update content, ensure PDPA compliance, report on web analytics, perform SEO tweaks (schema markups, site audits, links, etc.) and integrate the website with APIs and analytics (GA4)
• Collaborate with technology teams and external stakeholders to add features and maintain assets

Ad hoc tasks

• Carry out other ad hoc tasks as requested

Cross-Functional Collaboration

• Collaborate with internal and external stakeholders on growth initiatives
• Work with Brand and Community to integrate brand and community initiatives
• Collaborate with Content and Education to integrate content and education initiatives

Qualifications & Experience

• At least 3 years of experience in digital marketing, with a focus on paid search, SEO and webmaster responsibilities
• Experience in other areas of digital marketing is advantageous
• Experience in integrated marketing, business/marketing strategy and insights is advantageous
• Experience working with agencies
• Polished communication, strong analytical and problem-solving skills
• Passion for preventive healthcare, lifestyle medicine and longevity medicine is desirable
• Relevant degree or diploma is advantageous

Why Join Us

This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You’ll contribute to initiatives that extend human healthspan while establishing Singapore as a global hub for longevity innovation.

Morrow is an equal opportunity employer committed to building a diverse and inclusive team.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: IT Services and IT Consulting

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