Assistant Manager, Business Development for Continuing Education and Training
1 month ago
The College is committed to developing Continuing Education Training (CET) programmes that offer cutting-edge lifelong learning solutions and globally recognized qualifications accessible by aspiring professionals and lifelong learners. The College aims to develop strategic partnerships and extensive networks with thought leaders and industry experts, curating CET programmes that are responsive to the evolving skill requirements of the economy.
This incumbent will support the Assistant Dean in driving the business development and cultivating the ecosystem of CET at the College in line with the nation's lifelong learning objectives. The incumbent will undertake horizon scanning of the lifelong learning to understand market trends and future directions. The incumbent will work collaboratively with internal and external stakeholders (including government agencies) in developing CET and enterprise-led training programmes and initiatives.
Key ResponsibilitiesInterface between College and Schools to harmonise the outreach strategies, implementation plans, and efforts and support the schools in their outreach.Manage upstream activity, including attending to all leads generated from sales and marketing campaigns and inquiries, drive lead conversion and reporting.Work with Professional & Continuing Education (PaCE) to support queries pertaining to operational matters.Work with internal teams to execute sales and marketing activities to promote College's capabilities and demand generation programs through on and offline campaigns, events, media releases, case studies, or websites.Manage downstream activity, including working with PaCE Operation Team to ensure smooth delivery of courses and learner's journey and experience management.Oversee the whole process of managing and responding to enquires, constantly engage them with regular updates of the programmes available, and eventually work towards the goal of having them sign up for the programmesSupport in formulating sales and marketing tactics in line with the college's priority, and business objectives
Competencies and Qualification RequirementsDegree qualification from a recognized universityKnowledge on Search Engine Optimization (SEO) / website design/ Electronic Direct Mail (EDM) will be an added advantage.Familiar/ well versed in using Customer Relationship Management (CRM)/ database management tools for tracking of leads, enquiries, and reporting purpose.Possess minimum 5 years of inbound and outbound sales experiences.Experience in hunting and farming sales in the Higher Education landscape. Professional services, and Consultative sales experience will be considered.Proven ability to convert leads into sales, demonstrated success from the funnel and lead management to close sales (registered + fee paid), and work with the sales operations/delivery teams to hand over the customer.Experience in implementing sales and marketing tactics, support proposal development, monitor, review and report on progress.Proficient in photo and video editing & toolsExcellent verbal and written communications skillsAbility to manage multiple projects and priorities with competing deadlines.
Hiring Institution: NTU
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