Prestige Brand Manager, Travel Retail APAC

Brand Manager - Asia Pacific Travel Retail

Reporting to: PrestigeMarketing Director based in Singapore

Mission:

This role will be responsible for the adaptation and execution of marketing plans for the assigned brands such as Carolina Herrera, United Colors of Benetton and Antonio Banderas in the Travel Retail Asia Pacific perimeters, in order to achieve the objectives that have been set in terms of brand visibility, awareness, net revenues and profitability.

This is an end-to-end brand/product management role where you will work with multiple stakeholders across functions and markets (4 sub-regions – North Asia, Southeast Asia, Greater India, Oceania). As the brand custodian, the Brand Manager must not only uphold the brand equity but must also be commercially driven with your finger on the pulse of the market, in order to identify growth opportunities for the brands in the respective markets.

Functions and Responsibilities:

• Lead the development and implementation of brand plans in collaboration with Commercial Team for brands under responsibility.
• Marketing launch and trade animation calendars.
• Prepare and cascade launch strategies and post-launch assessments.
• Work with the digital business team to champion digital marketing initiatives, including finding synergies from offline to online to enhance brand visibility.
• Monitor and analyze brand performances.
• Prepare business reviews and client presentations.

• Optimize brand portfolio through annual assortment review.
• Ensure brand image and Global messages are respected and aligned with brand standards.
• Provide regional action plans for slow movers to minimize financial penalty to the business unit.
• Lead annual forecasting exercise of assigned brands’ novelties in collaboration with Area Managers and Retail team. Process includes detailed analysis of:

• Performance benchmarking with past launches.
• Setting and implementation of launch guidelines.
• Estimation of prices and valorization of forecasts for budgeting purposes.
• Entry and verification of data into the CPS portal.

• Work closely with demand planning team to manage product forecasts.
• In collaboration with Commercial Team and Business Analyst, support pricing exercise through pricing studies, analysis, and recommendations.
• Organize and review annual competitive price surveys.
• Update RSP in the pricing portal after alignment with Global Pricing team.

• In partnership with retail and education team, create engaging brand experiences to enhance the traveller’s shopper experience.
• Ensure best in class POS execution of assigned brands in close collaboration with Commercial and Retail team.
• Development and management of sell-out tools.
• Planogram review of assigned brands with Commercial and Retail team.
• Manage brands’ e-tailer presence and site content to ensure the e-merchandising is adapted to the platform and aligned to brands’ guidelines.
• Responsible for E-Commerce website maintenance.

• Support events such as TFWA Singapore.

Requirements:

• Experience: 5 years of experience in a similar position from the beauty industry, travel retail experience is a plus.
• Education: Degree holder in Marketing or Business.
• Languages: Fluent in written and conversational English.

Attributes and Specific Knowledge required :

• Strong interpersonal and communication skills
• Demonstrates business acumen and strong analytical skills
• Confident with strong presentation skills
• Ability to work under pressure and short timelines
• Process driven yet flexible and adaptable to change

• Mid-Senior level

• Full-time

• Marketing

• Retail and Wholesale