Commercial Leader – Ultrasound, SEA6

3 weeks ago

Singapore GE HealthCare Full time
Overview

In this role, you will be responsible for overall Ultrasound products' operating plan in the country assigned. Manage overall in-country operations and strategy for cross Ultrasound segments, manage expectations of customers from the C-suite level, handle direct, indirect and Ultrasound multi-segment deals. You shall work closely and align in-country Ultrasound strategies with AKA Ultrasound segment leaders and teams to deliver Ultrasound Operating plan in the country.

Responsibilities
  • Lead and own in-country operations and accountable for financial consolidation for Ultrasound product for SEA6 cluster (Malaysia, Singapore, Brunei, Cambodia, Myanmar & Laos).
  • Own funnel for SEA6's Ultrasound orders and sales. Accurately forecast order, sales and growth opportunities within designated territory for all Ultrasound segments.
  • Develop and execute the coverage/distribution strategy for all Ultrasound segments.
  • Manage Channel Partners on Delivery/Schedule/PO for all Ultrasound segments.
  • Drive demand creation through talks, seminars, training and other promotional activities.
  • Develop account penetration strategies for key target and competitive accounts and communicating current market intelligence back to business, along with field concerns, issues and requirements.
  • Provide leadership in market analysis and development/execution of strategies and action plans to achieve financial outcomes.
  • Represent the company at relevant medical conferences and technical exhibitions to promote product/solution and company.
  • Lead in-country marketing/education activities.
  • Manage customers' expectations: HOD, Finance, Key Decision makers, Societies, etc.
  • Handle direct or multi-segment deals involving MOH, tenders, etc.
  • Facilitate effective communication and collaboration within SEA6 cluster. Drive country operating mechanisms and ensure follow-up identified leads between all Ultrasound product lines.
  • Act as a primary customer point of contact in SEA6 and represent One GE Healthcare in case of multimodality projects and cross-P&L business events and ultimately accountable for issue resolution for assigned country.
Required Qualifications
  • Bachelor's Degree in Business, Healthcare, or related field.
  • 8-20 years of consultative sales experience in the healthcare industry, with a focus on capital equipment, imaging solutions, or related fields.
  • Proven track record of achieving and exceeding sales targets in complex, solution-based selling environments.
  • Strong negotiation, relationship-building, and strategic selling skills, with the ability to engage at the CXO level.
  • Demonstrated success in managing large, strategic accounts and developing long-term partnerships.
  • Ability to synthesize complex information and communicate it effectively to internal and external stakeholders.
  • Excellent presentation and closing skills, with experience managing multi-stakeholder sales processes.
  • Strong interpersonal skills with the ability to influence and collaborate across diverse teams.
Preferred Qualifications
  • Experience in healthcare capital equipment sales, particularly within the Imaging sector.
  • Strong knowledge of GE Healthcare's product portfolio and solutions.
  • Experience in navigating matrixed organizations and driving cross-functional collaboration.
  • In-depth understanding of Malaysia healthcare market and key buying groups.
  • Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
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