Marketing Communication Director, Southeast Asia and Australia
2 weeks ago
Key Responsibilities Strategic Leadership & Brand Positioning Define and implement the regional marketing and communications strategy, ensuring alignment with FENDI’s global brand vision and local market dynamics. Partner with key stakeholders in Retail, Merchandising, eCommerce, and CRM to ensure integrated planning and message coherence. Lead annual planning across PR, media, digital, and experiential marketing, including budget ownership and ROI optimization. Media & Digital Strategy Architect and execute a forward-thinking media strategy (paid, earned, owned), driving brand visibility and campaign amplification across all touchpoints. Drive growth in digital presence through strategic content deployment, influencer collaborations, and social media community building. Partner with HQ to localize global media assets and digital campaigns with high relevance to SEAA audiences. Identify new media trends and innovation opportunities to future-proof brand engagement. Public Relations & Editorial Cultivate and maintain high-impact relationships with fashion/luxury media, editors, key opinion leaders, and stylists to secure consistent and elevated editorial coverage. Oversee press release development, seasonal PR showroom operations, and sample management for maximum editorial reach. Monitor industry and competitor PR activities to ensure FENDI’s positioning remains differentiated and leading. Celebrity & Influencer Engagement Build and nurture relationships with top-tier celebrities, digital influencers, and stylists in the region. Strategically manage product placement opportunities across red carpets, series, press conferences, and key cultural moments. Partner with global communications on ambassador alignments and special projects. Events & Experiential Marketing Lead planning and execution of brand events and experiences aligned with business and brand priorities. Leverage events to deepen client engagement, strengthen media and influencer relations, and elevate brand storytelling. Team & Budget Management Lead and inspire regional and local team of marketing and communications professionals, fostering collaboration, excellence, and innovation. Ensure optimal resource allocation and effective budget management in line with strategic priorities. Act as key regional liaison with FENDI’s APAC and HQ, providing feedback, insights, and best practices to shape global strategies. Profile & Qualifications Bachelor’s degree or above in Marketing, Communications, Business or related field. Minimum of 10 years' experience in luxury fashion or beauty, with deep expertise in PR, media, and digital marketing in Southeast Asia and/or Australia. Proven strategic leadership in brand marketing and communications across diverse markets. Extensive network and track record in media, KOLs/influencers, and celebrity management within the luxury sector. Expertise in digital and social media strategy, performance metrics, and customer journey optimization. Strong editorial sensibility with understanding of luxury storytelling and content creation. Commercially minded with experience in driving business objectives through communication strategies. Excellent interpersonal, communication, and stakeholder management skills. Highly agile, hands‑on, and culturally attuned to the nuances of SEAA markets. Fluent in English; additional Asian language proficiency is a plus. Willingness to travel regionally and internationally. #J-18808-Ljbffr
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