General Manager

4 days ago


Singapur, Singapore Hengbao International Pte Ltd Full time

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Global TA Leader | Bilingual (EN / CN) | Strategic Recruitment & Employer Branding Partner | Driving Market-Leading Hires

About Us

Hengbao International (HBI) is the Singapore-based global arm of Hengbao Co Ltd (SZSE: ), a publicly listed high-tech leader with over 30 years of smart-card, digital-payment and IoT innovation. Backed by advanced R&D and production hubs in Singapore and China, our solutions stem from contactless IC cards and payment terminals to scalable ticketing systems and cybersecurity platforms, power banking, telecom, transport, public services and fintech around the world.

Join our 1,500-strong team to drive high-impact deployments across APAC, MEA, EU and LATAM, and play a pivotal role in shaping the future of secure, connected ecosystems.

About the Role

You’ll own Hengbao International’s IoT P&L across SEA, South Asia, Middle East & Africa, leading a lean team today (10+ headcount) and scaling it. You’re the go-to leader for our global telco partners in driving revenue, market share, and innovation in SIM cards, MAM/OTA management, mobile security, MVNO issuance platforms, and NFC-SWP solutions.

This role is location-flexible across any of our key APMEA markets.

Key Responsibilities

  • Define and execute the regional go-to-market plan to hit annual revenue & profitability targets
  • Identify new telco & enterprise opportunities; recommend new product enhancements
  • Own end-to-end sales cycles with global operators, MVNOs, and system integrators
  • Build executive relationships; negotiate multi-year, multi-million-dollar contracts

Team Development

  • Hire, mentor & scale a high-performing sales + technical support organization
  • Foster a culture of collaboration, accountability, and continuous learning
  • Lead competitor monitoring, customer needs assessments, and trend analysis
  • Translate insights into pricing, packaging, and positioning recommendations

Cross-Functional Collaboration

  • Work closely with Product, Marketing, Operations & R&D to ensure delivery excellence
  • Partner with HQ to align on roadmap, resourcing, and go-to-market investments

The ideal candidate will bring

  • 15+ years’ experience across 2G–5G SIM platforms, MAM/OTA management, mobile security, NFC-SWP and MVNO systems
  • You’ll have a proven track record of closing large-scale telco deals in multiple regions and have owned a P&L, building and scaling teams from the ground up
  • You’re equally comfortable setting the strategic vision and rolling up your sleeves to drive execution
  • As a cross-cultural communicator, you’re fluent in English, and any additional regional languages are a strong plus.
Seniority level
  • Seniority level Director
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development, Sales, and Product Management
  • Industries IT Services and IT Consulting, Financial Services, and Telecommunications

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