ABM/Demand Gen Campaign Specialist

2 weeks ago

Singapore Sprinto Full time
As an ABM/Demand Gen Campaign Specialist, you will be responsible for executing targeted campaigns that aim to convert key accounts and Ideal Customer Profiles (ICPs) into a high-intent pipeline. Your role will involve close collaboration with Sales, Product Marketing, and Marketops to design campaigns that drive results, moving prospects from early-stage engagement to sales-ready conversations.This opportunity allows you to operationalize Account-Based Marketing (ABM) by leveraging a full stack of tools and engaging all teams involved. You will be instrumental in infusing precision into demand generation efforts and developing scalable playbooks that align with sales-led Go-To-Market (GTM) strategies.Your Impact:- Building and implementing full-funnel campaigns targeted at high-value accounts through channels such as email and outbound sales collaboration- Collaborating with Sales & Product teams to test segmentation logic and personalization strategies across various personas, industries, and buying stages- Taking ownership of campaign setup, execution, and performance tracking using tools like HubSpot, Salesforce, and other marketing technology platforms- Partnering with Sales Development Representatives (SDRs) and Account Executives (AEs) to create coordinated plays that enhance engagement and conversion rates- Working closely with content, design, and product marketing teams to develop customized messaging and assets- Conducting A/B tests across different elements including copy, creatives, and channels to optimize campaign performance- Monitoring account engagement and funnel progression to derive insights and refine targeting strategies- Reporting on campaign effectiveness using key performance indicators (KPIs) such as pipeline influenced, engagement rate, and Customer Acquisition Cost (CAC)You Bring:- 2+ years of experience in demand generation-related roles, particularly in campaign management within a B2B Software as a Service (SaaS) environment- Hands-on experience with campaign tools like HubSpot, Smartleads, and Clearbit- Understanding of sales-led funnel strategies and the B2B buying cycles, key personas (especially technical decision-makers), and Ideal Customer Profile (ICP)-driven marketing- Strong collaboration skills across functions, working effectively with Sales, Product, and Marketing teams- Proven ability to operate independently in fast-paced, high-growth environments- A metrics-driven approach with a focus on testing, learning, and continuous optimizationWe Offer:- Remote-first culture promoting flexibility in work arrangements- Comprehensive health benefits for your well-being- Allowances for workstations and devices to support your productivity- Professional development budget to enhance your skills and knowledge- The opportunity to lead and scale the ABM strategy from the ground upMarketing_POD,

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Project management, Communication Skills, Campaign Management, Email Marketing, Marketing Automation,Multivariant testing, AB testing

Paid Advertising PPC, Display, Content Marketing Copywriting, User Acquisition Retention Strategies, Analytics Performance Tracking, AB Testing Experimentation, CrossFunctional Collaboration, Market Research Trend Analysis, Google Ad Words, Bing Ad Center, SEM Rush

Audience Segmentation, Content Development, Analytics, Conversion Tracking, Budget Management, Remarketing,Paid Campaign Management, Google Ads, Meta Ads, Quora Ads, Advertising Strategies, AB Testing, Performance Tracking, Target Audience Development, Customer Personas, Locationbased Targeting, Lookalike Audience, Highnetworth Individuals Targeting

Project management, Communication Skills, Campaign Management, Email Marketing, Marketing Automation,Multivariant testing, AB testing

Paid Advertising PPC, Display, Content Marketing Copywriting, User Acquisition Retention Strategies, Analytics Performance Tracking, AB Testing Experimentation, CrossFunctional Collaboration, Market Research Trend Analysis, Google Ad Words, Bing Ad Center, SEM Rush

Audience Segmentation, Content Development, Analytics, Conversion Tracking, Budget Management, Remarketing,Paid Campaign Management, Google Ads, Meta Ads, Quora Ads, Advertising Strategies, AB Testing, Performance Tracking, Target Audience Development, Customer Personas, Locationbased Targeting, Lookalike Audience, Highnetworth Individuals Targeting

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