Demand Generation and Email Specialist

1 week ago

Singapore beBeeEmail Full time $4,000 - $5,000

We are looking for a talented and experienced Demand Generation and ABM Specialist to join our team.

Job Description:

This is a Contract role that will be based in Singapore. You will be working with our APAC Digital Demand Marketing team to conceptualize, create and build customized multi-touch email marketing campaigns, and targeted ABM programs.

Your key responsibilities will include:

  • Developing and executing multi-channel ABM campaigns. Developing strategy, stakeholder alignment, and project management.
  • Maintaining the data integrity of our email database, establishing email flow rules and implementing operational workflows to regularly scrub the database.
  • Configuring IP warming and IP reputation maintenance to improve email deliverability and engagement rates for various Asia Pacific countries.

You will also be responsible for:

  • Continuously evaluating and suggesting improvements for email solutions and email campaign process and workflow.
  • Staying ahead of current and upcoming industry platforms, standards and trends.
  • Providing regular analysis, reporting and updates for multi-touch campaigns.
  • Developing good working relationships with internal teams, and external agencies.

The ideal candidate has a strong passion for crafting email marketing/ ABM campaigns and wants to make a significant impact to grow the business. They are detail oriented, always on the lookout for ways to improve current workflows to be more efficient.

They are strategic, analytical, and capable of providing actionable insights to deliver targeted campaigns.

Required Skills and Qualifications:
  • Bachelor's or higher degree.
  • At least 1-3 years of previous B2B experience in an email marketing role.
  • Strong experience in marketing automation tools e.g. Marketo (preferred), Eloqua, and SFDC or any other CRM tools.
  • Experience with ABM tools e.g. Demandbase, 6sense.
  • Hands-on experience with Integrate Marketing Campaigns leveraging Paid, Own and Earned channels.
  • Hands-on experience with Google Ads, LinkedIn Ads and Facebook Business Manager.

Please note that we are looking for someone who is independent and resourceful problem solver who proactively seeks out solutions.

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