
Brand Strategist-
2 weeks ago
Overview
Brand Strategist- (Creative Design)-Tech Start-up role at Randstad Singapore. My client is a growing technology consultancy specializing in digital transformation, building innovative software solutions to help businesses redefine how they operate and grow.
Base pay range: SGD6,500.00/yr - SGD8,000.00/yr
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About the roleAs part of their expansion, they are looking for a highly experienced and strategic Creative Brand Strategist- to shape and elevate our brand\'s presence across multiple markets and products.
Responsibilities- Develop and lead comprehensive brand strategies for new and existing products or markets.
- Define and manage brand architecture to ensure a cohesive and logical portfolio.
- Conduct in-depth research to identify key market trends, competitive landscapes, and consumer insights and develop clear, differentiated brand positioning and narratives that guide all creative and marketing efforts.
- Establish and maintain brand guidelines, ensuring consistency in messaging, tone of voice, and visual identity across all communication channels and markets.
- Partner with creative and product teams to produce high-level visual concepts, moodboards, and creative references that ensure brand consistency across design, content, and experience.
- Utilize customer research and analytics tools to measure brand performance, track key metrics, and provide data-driven recommendations to optimize strategies and improve brand health.
- Collaborate with product development, sales, marketing, and senior leadership to ensure brand strategy is integrated into all business initiatives.
- Proven experience as a Brand Strategist, Brand Manager, or in a similar strategic marketing role with multi-market or multi-product exposure.
- Ideally with strong background in Tech, Fintech, Gaming industries or related.
- A strong portfolio demonstrating successful brand-building projects and strategic plans.
- Proficiency in presentation tools (e.g., Keynote, PowerPoint) and familiarity with design tools (e.g., Figma, Adobe Creative Suite) for concept-level work.
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Technology, Information and Internet
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