Content Strategist

Direct message the job poster from Evo Commerce Head of People at Evo Commerce | We Are Hiring Stryv (pronounce as Strive) is one of the fastest consumer brand in South East Asia, won numerous platform awards (Shopee, Watsons, Guardian, 7-11) and is founded by ex-Grab executives that started Grab Financial Group. Our vision is to build the Uniqlo for Personal Care goods, offering high quality personal care electronics such as hairdryer, shavers and toothbrush that are well designed and we sell it affordably so that it’s inclusive for all social class. These are built in tier-1 global factories that build for big brands. Our mission is to build products that help you look good and feel good, so that you can stryv towards your goals and dreams in life. We believe that the first step to having confidence, is to take care of yourself. We’re backed by billion dollar venture capital funds such as East Venture and GSR. We’re also backed by multiple Unicorn founders and management of brands such as Razer, Carousell, Shopback, Carro, Prism+, Grab, Atome, etc. Job Description: We’re looking for a highly motivated and creative Content Strategist to join our expanding Evo Commerce team. In this role, you’ll be responsible for end-to-end content strategy, development and execution. You will play the role of a strategist, creative and producer, as you conceptualise and produce content assets that are buzz-worthy and resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals. Content Strategy, Ideation & Development - Planning a content calendar of evergreen and thematic creative assets with storylines targeted to drive traffic, engagement, generating conversions, retaining customers and building brand awareness. This includes ideation, scripting/storyboarding, and hands-on end-to-end video production (pre-production to post-production). This contributes to at least 80% of your key tasks. Internal & External Collaboration - Working with internal and external parties to deliver content assets that are coherent with our brand voice and strategy. You’ll need to be resourceful in identifying and liaising with suitable content creators, talents and other relevant partners to be featured in our social media content. With the support of the creative team, you’ll manage the post-production video editing to deliver finalised content on a regular basis. Content Optimisation & Budget Planning - Researching best practices from other brands that have launched similar campaigns and finding inspiration to continuously build evergreen and seasonal campaigns. Have the ability to track content performance (ie. boosting best performing content) and manage production budgets on a regular basis to ensure earned media value is maximised through these investments. Job Requirements: A degree, minimum 4 years of relevant work experience building content marketing campaigns and content (experience in consumer goods with beauty/lifestyle brands or creative/influencer agencies is a plus) Creative in nature, generating ideas, concepts and video narratives. Required to flesh out video scripts, storyboards and interview questions Savvy with major social media channels including TikTok, Meta, Instagram, & YouTube (in order of priority) Experience with pre-production planning, video shoot and simple video editing Great people skills, thrives and innovates under challenging deadlines, especially in a startup environment Be truly collaborative and resourceful, able to work with internal and external stakeholders (physical or with remote teams) and work independently to source all content requirements Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Strategy/Planning Industries Retail Health and Personal Care Products Referrals increase your chances of interviewing at Evo Commerce by 2x Content Strategist, Singapore & Thailand (Contract) Manager Programming and Content Curation - 1 year contract We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr