Deputy Manager, Communications and Content

6 days ago

Singapore One World International School Full time

We are an equal-opportunity employer and value diversity among our teachers, staff and students.

At One World International School (OWIS), we are looking for passionate, adaptable educators who enjoy teaching students from diverse cultures. OWIS provides an individualised approach to learning that nurtures every aspect of child development. In addition to versatile learning spaces and a variety of extracurricular activities, we offer rigorous curricula that prepare students to be future innovators and leaders.

We're an IB Primary Years Programme (PYP) World School, a Cambridge International School and an IBDP School. All teaching positions require a high proficiency in spoken and written English, a degree, teaching qualifications and ICT literacy. One World International School is committed to safeguarding and promoting the welfare of the children. We are committed to recruiting candidates who share this commitment to safeguarding.

JOB PURPOSE

The role holder is responsible for providing leadership to the marketing team and overseeing the marketing activities across the teams.

KEY RESPONSIBILITIES
  • Develop integrated marketing programs and campaigns to build OWIS brand, drive consideration and generate leads across OWIS.
  • Collaborate with local campus and global teams of brand, digital marketing, events, content, communications, designers, product managers, sales, and external influencers and agencies to deliver the integrated marketing strategy.
  • Work with the sales and sales support teams to ensure leads are followed up with in a timely manner.
  • Work with the Social Media team to build a monthly Content Calendar and establish clear KPIs to measure activity effectiveness.
  • Ensure a single source of truth for prospects and contacts by integrating lead generation data across social media, marketing automation, and CRM platforms.
  • Champion the latest marketing trends, technologies, and platforms to support go-to-market efforts.
  • Track and evaluate the impact of marketing programs, report results, and optimize future campaigns.
  • Partner with global teams to share knowledge, develop best practices, and achieve efficiencies to contribute to a one-GIIS presence worldwide.
  • Manage partners and agencies to drive and deliver effective marketing programs aligned with business objectives.
  • Track, analyze, and report on campaign and event success using tools like Google Analytics, Google Search Console, HubSpot, and other social media tracking tools.
  • Establish best practices in digital marketing across SEO, Performance Marketing, Social Media, Digital Content, and UX/UI.
  • Drive team development and learning opportunities continually.
  • Research customer and product trends to identify new opportunities for digital growth.
  • Analyze web traffic metrics and suggest solutions to enhance desktop and mobile performance.
  • Work with the department head to create relevant personas and map buyer journeys.
REQUIREMENTS
  • Master's Degree from a reputable institute with 8-10 years of proven experience as a Digital Marketing Manager or similar role, preferably in private education.
  • Excellent understanding of digital marketing concepts and best practices.
  • Ability to work in a fast-paced environment.
  • Ability to work under pressure and deliver timely, quality work.

Location: Punggol Campus

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