Deputy Manager, Communications and Content

4 weeks ago

Singapore ONE WORLD INTERNATIONAL SCHOOL PTE. LTD. Full time
Roles & Responsibilities

We are an equal-opportunity employer and value diversity among our teachers, staff and students.

At One World International School (OWIS), we are looking for passionate, adaptable educators who enjoy teaching students from diverse cultures. OWIS provides an individualised approach to learning that nurtures every aspect of child development. In addition to versatile learning spaces and a variety of extracurricular activities, we offer rigorous curricula that prepare students to be future innovators and leaders.

We're an IB Primary Years Programme (PYP) World School, a Cambridge International School and an IBDP School. All teaching positions require a high proficiency in spoken and written English, a degree, teaching qualifications and ICT literacy. One World International School is committed to safeguarding and promoting the welfare of the children. We are committed to recruiting candidates who share this commitment to safeguarding.

JOB PURPOSE

The role holder is responsible for providing leadership to the marketing team and overseeing the marketing activities across the teams.

KEY RESPONSIBILITIES

  • Develop integrated marketing programs and campaigns to build OWIS brand, drive consideration and generate leads across for OWIS.
  • Collaborate with local Camp; global teams of brand, digital marketing, events, content,communications, designers, product managers, sales, and external influencers andagencies to deliver the integrated marketing strategy.
  • Work with the sales and sales support teams to ensure leads are followed up with in a timely manner
  • Work with the Social Media team to build monthly Content Calendar and have clear KPI to measure effectiveness of activity.
  • Ensure a single source of truth of our prospects and contacts by integrating lead generation data across social media, marketing automation and CRM platforms.
  • Champion the latest marketing trends, technologies and marketing platforms to support go-to-market efforts.
  • Track and evaluate the impact of marketing programs in achieving their stated objectives, report on results and optimise future campaigns.
  • Partner with global teams to share knowledge, develop best practices and achieve efficiencies to contribute to a one-GIIS presence worldwide.
  • Manage partners and agencies to drive and deliver effective marketing programs mapped to business objectives.
  • Track, analyze and report the success of those campaigns and events with tools such as Google Analytics, Google Search Console, HubSpot and other social media tracking tools.
  • Establish best practices in digital marketing across functions like SEO, Performance Marketing, Social Media, Digital Content and UX/UI.
  • Continually drive for team development and learning opportunities.
  • Research on customer and product trends, and identify new opportunities to drive digital growth.
  • Analyze web traffic metrics and suggest solutions to boost desktop and mobile performance.
  • Work with department head to create relevant personas and mapping out buyer journeys.

REQUIREMENTS

  • Master Degree from a reputable institute 8-10 years of proven experience as Digital Marketing Manager or similar role, preferably in private education.
  • Excellent understading of digital markeiting concepts and best practices.
  • Ability to work in a fast-paced environment.
  • Ability to work under pressure and deliver timely and quality work.

Location: Punggol Campus

Tell employers what skills you have

Lead Generation
Growth Strategies
Social Media
Marketing Strategy
Team Development
Display Advertising
Digital Marketing
Integrated Marketing
Social Media Marketing
leadership skills

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