Customer Lifecycle Manager

2 weeks ago

Singapur, Singapore MCG Talent Full time

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Overview

MCG Talent are on the lookout for a Customer Lifecycle Manager to elevate our client's digital product across Asia. This role focuses on creating data-driven customer journeys, analysing campaign performance, and collaborating cross-functionally across APAC.

Key Responsibilities
  • Develop and optimize automated customer journeys (e.g., onboarding, engagement, retention, cross-sell, reactivation) across email, SMS, push notifications, and in-app channels.
  • Leverage a leading marketing automation platform to deliver scalable, event-driven, personalized communications.
  • Collaborate with Product and Platform teams to define key customer data events (e.g., sign-up, activity milestones, inactivity, location-based triggers, or tier upgrades).
  • Build audience segments based on demographics, product usage, user behavior, and other relevant criteria.
  • Design and execute A/B tests, analyze performance against control groups, and iterate to improve campaign outcomes.
  • Deliver monthly dashboards with actionable insights and recommendations.
  • Partner with Product Marketing, Go-to-Market, Product Development, Operations, and Sales teams to ensure alignment and timely campaign execution.
Qualifications
  • 5+ years of experience in lifecycle marketing for digital products (B2B2C preferred).
  • Hands-on expertise with a leading marketing automation platform, including journey orchestration, automation workflows, segmentation, dynamic content, and reporting.
  • Proven track record of driving customer behavior change through data-driven, event-based campaigns and A/B testing.
  • Strong understanding of product integrations (e.g., CDP, APIs, ETL processes, webhooks) and ability to work with technical teams.
  • Experience managing multi-channel campaigns (email, push, in-app, SMS) with advanced personalization.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Information Technology, and Strategy/Planning
  • Industries: Technology, Information and Media, Marketing Services, and IT Services and IT Consulting

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