Online Marketing Associate/Senior Associate

3 weeks ago

Singapur, Singapore Shopee Full time
Online Marketing Associate/Senior Associate - Account Management (Social Channels / Google & Search Channels), Regional Brand & Growth Marketing

Join to apply for the Online Marketing Associate/Senior Associate - Account Management (Social Channels / Google & Search Channels), Regional Brand & Growth Marketing role at Shopee

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Online Marketing Associate/Senior Associate - Account Management (Social Channels / Google & Search Channels), Regional Brand & Growth Marketing

Join to apply for the Online Marketing Associate/Senior Associate - Account Management (Social Channels / Google & Search Channels), Regional Brand & Growth Marketing role at Shopee

  • Design, plan, execute and monitor both always-on and promotional online campaigns across various Social / Google & Search channels
  • Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
  • Collaborate with local marketing teams and the regional marketing team to deliver a full-funnel marketing campaign
  • Work with the Marketing Analytics team to understand tracking and attribution in order to accurately measure the importance and effects of digital campaigns
  • Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives
  • Keep abreast of the latest trends on Social / Google & Search channels and digital marketing and be well versed in the various components for success in digital marketing
Job Description
  • Design, plan, execute and monitor both always-on and promotional online campaigns across various Social / Google & Search channels
  • Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
  • Collaborate with local marketing teams and the regional marketing team to deliver a full-funnel marketing campaign
  • Work with the Marketing Analytics team to understand tracking and attribution in order to accurately measure the importance and effects of digital campaigns
  • Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives
  • Keep abreast of the latest trends on Social / Google & Search channels and digital marketing and be well versed in the various components for success in digital marketing
Requirements
  • Bachelor's degree in a quantitative major
  • At least 2 years of solid hands-on experience in performance marketing on Social / Google & Search
  • Mobile App user acquisition experience is a plus
  • Passion for advertising and performance marketing, with a good understanding of internet advertising technologies, including the tracking and attribution model
  • Excellent communication skills with the ability to articulate clearly in both written and spoken English
  • Experience with a start-up environment is desired
  • Outstanding analytical skills and data-driven approach
  • Ability to multitask, meet deadlines, have an eye for details and thrive in a dynamic environment
  • Fluency in an additional language (Bahasa Indonesia, Vietnamese, Thai, Portuguese) to facilitate cross border discussions and collaborations with stakeholders from across the region will be an added advantage
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development and Marketing
  • Industries Internet Marketplace Platforms and Technology, Information and Internet

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