Media Manager, SEAO

About LOEWE

Created in Spain in 1846, LOEWE approaches 180 years as one of the world’s major luxury houses. Now under the Creative Direction of Jack McCollough and Lazaro Hernandez, the brand presents itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.

LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.

At LOEWE, we value the uniqueness of our clients and our teams, whoever and wherever they are. We are committed to a culture that welcomes all genders, ethnicities, socioeconomic backgrounds, and abilities, including people with disabilities of all types. Our aim is for everyone to feel valued, included and empowered to contribute their best.

JOB DESCRIPTION Role Mission

As Media Manager, SEAO , you will lead the development and execution of media, digital, and retail marketing strategies to strengthen Loewe’s brand presence across Singapore, Malaysia, Thailand, and Australia, while providing support to regional wholesale markets. You will drive impactful, consumer-centric campaigns that enhance engagement, elevate visibility, and create best-in-class luxury experiences across all touchpoints. This role reports to the Senior Marketing and Communications Manager, SEAO.

Key Responsibilities Digital Marketing

• Develop and execute innovative digital media plans across social platforms and analytics partnerships, driving measurable improvements in brand visibility, engagement, and conversion
• Collaborate with HQ to manage paid campaigns across social media, programmatic display, and search, optimizing performance through consumer insights and market trends
• Design segmented, data-driven campaigns to maximize customer acquisition, retention, and lifetime value.
• Continuously track, analyze, and report on campaign performance, leveraging insights to refine strategies and deliver stronger ROI.

Media

• Lead end-to-end media strategy, planning, and execution across SEAO, with a strong focus on analyzing performance metrics, ROI, and media effectiveness to maximize impact
• Optimize media investment through data-driven decision-making, applying tools such as marketing mix modeling to allocate spend across press, digital, and brand channels in alignment with positioning and business KPIs
• Manage and forecast the media budget in close collaboration with HQ, ensuring disciplined spend, accurate reconciliations, and alignment with key budget cycles
• Translate global campaigns into SEAO relevant strategies by developing content briefs grounded in consumer insights and measurable outcomes.
• Partner with agencies and media platforms to oversee campaign execution, tracking, and reporting, while maintaining direct relationships with key media partners to anticipate trends and leverage innovation

Retail Marketing

• Lead retail marketing initiatives, collaborating with local and HQ teams to elevate in-store activations and omni-channel brand experiences
• Leverage a deep understanding of retail operations and category dynamics to design data-driven retail marketing strategies
• Work closely with the retail team and landlords to understand their needs and negotiate optimal online and offline visibility. This includes maximizing Loewe’s brand presence through prioritized landlord resources and effective partnership-driven marketing campaigns

Event Marketing

• Support the team in delivering marketing events and activations by coordinating stakeholders, assisting with logistics and budgets, and contributing to post-event reviews for continuous improvement

Profile for Success

• Minimum 6 years’ experience in digital media, gained from agency or brand, with hands-on expertise in media planning, ad setup, and performance optimization.
• Strong analytical capability to work with large datasets, evaluate ROI, and run effective PDCA cycles to inform strategy.
• Proficient in paid digital marketing across social platforms, display networks, and programmatic channels, with exposure to AI-driven campaign management.
• Skilled at developing data-backed digital media strategies and translating insights into creative, high-quality execution.
• Proactive and entrepreneurial, with a strong sense of ownership, adaptability, and accountability for team and individual deliverables.
• Effective communicator and collaborator with solid organizational skills, able to manage stakeholders and retail marketing activities seamlessly.
• Detail-oriented with good business acumen, sound judgment, and the ability to thrive under pressure while maintaining a positive, solutions-driven approach.

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