Integrated Media Manager
4 days ago
Overview
We are seeking a strategic, analytical, and media-savvy strategy manager to support integrated planning across one of Publicis Media’s regional Travel Retail accounts. The role covers beauty brands, multiple markets, and a highly collaborative client team. You will help translate business and brand objectives into actionable paid media strategies. This role is ideal for someone who enjoys developing end-to-end strategies, is fluent in media planning across both online and offline channels, and thrives in a fast-paced, regional environment. You will be actively involved in campaign planning workstreams and expect to help set the strategic direction for planners across markets.
Key Responsibilities- Lead and manage the day-to-day strategic integrated media planning activities
- Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives
- Translate business challenges into clear, media-led solutions with actionable recommendations
- Help develop planning objectives and strategies that coincide with client’s marketing direction.
- Establish and grow client relationships by demonstrating an understanding of industry and client business issues
- Should be comfortable working in a hybrid environment as the core planning team which focuses on China is based in Shanghai.
- Oversee budget allocation process for all media based on client initiatives and direction
- Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
- Collaborate with vendors to ensure alignment across media, creative and innovation
- Present strategy recommendations with clarity and confidence to internal teams and clients
- Support Leads strategic alignment meetings, workshops, and campaign post-mortems
- Bachelor’s degree required
- 4 to 6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts
- Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents
- Strong knowledge of both traditional and digital media, with hands-on experience planning across digital media & offline.
- Strong grasp of strategic planning tools and approaches, including SWOT, 4Cs, audience segmentation, lift studies, media mix modelling, and full-funnel strategy development
- Familiarity with research and planning tools such as GWI, Reach and Experience planners, ADEX and Euromonitor
- Ability to turn insights into actionable strategy and frameworks into practical plans
- Strong communication and storytelling skills, both verbal and written
- Highly organized, proactive, and collaborative mindset
- Experience working across APAC markets
- Background in travel, retail media, or beauty brands are preferred
- Not Applicable
- Full-time
- Marketing and Sales
- Industries: Advertising Services
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