Integrated Strategy Manager

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Company Description: Publicis Groupe is a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact comes from access to knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation.

Publicis Groupe is the third largest communications group in the world. We are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital. Publicis Communications includes agencies such as Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital includes Starcom, Zenith, Spark Foundry, and Performics. Our other hubs, Publicis Sapient and Publicis Commerce, empower digital transformation and total commerce experiences.

We are seeking a strategic, analytical, and media-savvy strategy manager to support integrated planning across one of Publicis Media’s regional Travel accounts. The role covers premium lifestyle brands, multiple markets, and a highly collaborative client team. You will help translate business and brand objectives into actionable paid media strategies. This role is ideal for someone who enjoys developing end-to-end strategies, is fluent in media planning across both online and offline channels, and thrives in a fast-paced, regional environment. You will be actively involved in campaign planning workstreams and expect to help set the strategic direction for planners across markets.

• Strategy and Planning Leadership: Lead the development of integrated media strategies that align with business objectives and regional marketing direction
• Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives
• Translate business challenges into clear, media-led solutions with actionable recommendations
• Regional Planning Workstreams: Act as the day-to-day strategist on assigned campaigns and workstreams across the region
• Work closely with regional and local planning teams to ensure media plans are aligned to regional strategy and channel roles are clearly defined
• Support the codification and rollout of planning frameworks and best practices
• Tools, Insights, and Measurement: Use tools such as GWI, Euromonitor, platform planners, and dashboards to inform audience targeting and campaign strategy
• Help define KPIs and measurement approaches across both brand and performance campaigns
• Work with Planning and Activation Leads to surface insights that drive continuous improvement
• Stakeholder Collaboration: Collaborate with creative, influencer, and planning teams to ensure alignment across media, creative and content
• Present strategy recommendations with clarity and confidence to internal teams and clients
• Support Leads strategic alignment meetings, workshops, and campaign post-mortems

• Bachelor’s degree required
• 4 to 6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts
• Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents
• Strong knowledge of both traditional and digital media, with hands-on experience planning across OOH, DOOH, CTV, Print, and Digital
• Strong grasp of strategic planning tools and approaches, including SWOT, 4Cs, audience segmentation, lift studies, media mix modelling, and full-funnel strategy development
• Familiarity with research and planning tools such as GWI, Reach and Experience planners, ADEX and Euromonitor
• Ability to turn insights into actionable strategy and frameworks into practical plans
• Strong communication and storytelling skills, both verbal and written
• Highly organized, proactive, and collaborative mindset
• Experience working across APAC markets, particularly Japan, Korea, India, China or Southeast Asia
• Background in travel, lifestyle, or premium service brands
• Exposure to influencer marketing, content strategy, or upper-funnel campaign planning

• Full-time

• Not Applicable

• Business Development and Sales
• Industries: Advertising Services

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