VP Strategic Initiatives

Role Full-Time Strategic Leadership Role About AddedEducation AddedEducation is Asia's leading education and talent development firm, guiding high-potential students and families through global university admissions, life design, and academic growth. We work with high-net-worth families and high-performing students across more than 15 countries. As we continue to grow, we are building new business lines that deepen our value proposition to families-including psychometric assessments and high-end tutoring services. We're looking for a sharp, entrepreneurial VP Strategic Initiatives to build and scale these new offerings from the ground up. Role Summary This is a strategic and operational leadership role for someone who can take an idea, turn it into a go-to-market strategy, and launch it at scale. You'll work closely with the CEO to identify growth opportunities, validate markets, design offerings, pilot, and scale new service verticals that complement our core business. Key Responsibilities Own the end-to-end business plan for new service lines (psychometrics, tutoring, and more) Conduct market research, competitor benchmarking, and customer needs analysis and evaluating how offerings can be tailored to regional needs (e.g., India vs UAE vs SEA markets). Define value proposition, scope of service, user experience,pricing, packaging, and positioning aligned with our premium brand Go-to-Market Execution Run A/B Testing and pilot programs for tutoring and assessments Identify and onboard delivery partners (tutors, test vendors, psychologists, etc. Work with marketing and sales teams to build initial traction with existing families Growth & Scale Define and track success metrics for each new vertical Build cross-functional playbooks to scale new ventures Optimize operational workflows and delivery models to ensure service excellenceDefine delivery workflows, quality checks, and escalation processes Cross-Functional Collaboration Coordinate with Sales, Client Delivery, Marketing, and Product teams Present regular updates and decision memos to the CEO and leadership team What We're Looking For Ideal Profile Ideal Profile Experience 5-10 years in strategy, growth, or new business development roles (edtech, consulting, consumer startups, or venture studios) Track Record Has launched and scaled business lines or owned P&L Strategic Acumen Strong in market analysis, opportunity sizing, and business modeling Operational Grit Bias for action-can move fast and get things done with minimal resources Communication Excellent written and verbal communication; persuasive with internal and external stakeholders Education Top-tier academic background (MBA a plus, but not mandatory) Performance Metrics The Strategy Lead will be evaluated based on the following performance metrics: Service Launch Milestones: Timely and successful launch of at least 2 new service lines within the first 6 months. Pilot-to-Scale Conversion: Conversion of pilot programs into scalable offerings with clearly defined unit economics. Revenue Generation: Revenue contribution of new ventures in the first 12 months (target to be co-developed upon onboarding). Customer Adoption: % of existing clients opting into new services within first 6 months post-launch. Partner Onboarding: Number and quality of delivery partners (tutors, assessors) onboarded and trained. Operational Readiness: SOPs, onboarding frameworks, and scalable delivery workflows developed. Cross-Team Collaboration: Satisfaction score from Sales, Marketing, and Delivery teams on interdepartmental execution. CEO Feedback & Strategy Reviews: Quarterly review scores based on strategic insight, planning discipline, and execution effectiveness. Why Join Us Work closely with a visionary founder and an elite team Take full ownership of high-impact new businesses Shape the future of premium education services in Asia Grow fast, learn fast, and be part of something meaningful This role is designed as a launchpad for future leadership at AddedEducation. High performers in this position will have a clear path to: Chief Executive Officer - Ancillary ServicesOversee all non-core services with full P&L responsibility, operations, and growth. Chief Strategy OfficerPartner with the CEO on long-term strategy, geographic expansion, and acquisitions. CEO of a Spin-off Business LineFor ventures that scale independently, this role could evolve into a CEO-level mandate for an internal startup.