Head Banking

3 days ago

Singapore UOB Full time
Overview

Join to apply for the Head Banking & Wealth Pdt Marketing role at UOB .

This is a senior leadership role within Group Retail Marketing. The position is responsible for Core Banking and Wealth Products Marketing, including Deposits, Secured Lending, Brand Marketing and Wealth Products (investments and insurance). It includes working closely with the Business Heads to translate business strategies into go-to-market initiatives and to achieve agreed yearly targets.

Responsibilities
  • Together with Product owners, Sales, Customer franchise, Compliance and Legal stakeholders, develop and implement marketing programs that drive customer acquisitions, leads and ROI while strengthening the segment brand proposition. This includes lifecycle customer engagement activities (new to bank, early month on books, activation, retention, etc.)
  • Work closely with the Analytics and Channels teams for more effective customer targeting and marketing effectiveness metrics.
  • Conceptualise and develop customer value propositions (CVPs) and messaging for key strategic initiatives and campaigns.
  • Work closely with the Group Channels team to identify and articulate new retail branch CVPs to develop effective launch communication and customer journey engagement strategy. This includes providing consultation on branch design and identifying marketing opportunities within the retail branches.
  • Evaluate market trends/condition and competitive data to identify opportunities within and around the retail branches that create valuable consumer experiences to support retail bank's omnichannel strategy.
  • Provide governance on bank-wide retail branch marketing assets management.
  • Provide direction and guidance to creative agencies to develop and articulate CVPs that translate into effective communication strategy for all customer touchpoints.
  • Plan media buying strategies and work closely with media agencies in contract negotiations to ensure optimal media placements and reach.
  • Plan and monitor allocated marketing budgets and marketing initiatives to achieve agreed yearly business targets.
  • Monitor and track campaign performances and results to aid learnings for future campaigns and for best practice sharing.
  • Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting and expense reconciliation.
Qualifications
  • English, University-Bachelor - Marketing
About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Finance and Sales
  • Industries: Banking

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