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Manager, Platform KAM SEA

2 months ago

Singapur, Singapore adidas Full time

Purpose & Overall Relevance for the Organization:

Support the function and operations of SEA eCommerce Digital Partners business. The individual will have an opportunity to develop skillsets relating to running eMarketplace shop-in-shops (SIS) on Lazada, Shopee, Tiktok Shop, etc across Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.

 

Key Responsibilities: Managing SEA eMarketplaces business through its key pillars.

Enabler & Marketplace Management (30%)

  • Alignment with all Marketplace & enablers to ensure that campaigns (brand or commercial) are launched smoothly.
  • Execute business strategies with the help of 3rd party enablers based on the aligned guidelines and timeline.
  • Platform mega campaigns and SBD events planning and execution.
  • Constantly review the accuracy of our product content and its creation process. Coordinate improvements to the product content blueprint with a 3rd party to win on in-app search traffic (pricing, sizing, images, descriptions).
  • Work with the brand, supply chain and finance teams to ensure there is clear forecasting & trend reporting.

Consumer Engagement (30%)

  • Build and execute the strategy of consumer engagement initiatives such as livestream and other social content to maximize our sales.
  • Collaborate with brand & activation teams to build and execute animation plans to maximize our sales.
  • Work closely with brand & activation teams to develop relevant content that responds to the latest trend in a timely manner.
  • Work closely with brand & activation teams to identify and select affiliates/creators/host profile.
  • Upskill the wider team on social engagement platforms, such as livestream and tiktok shop.

 

Consumer Experience (20%)

  • Defines the optimum layout of eSIS, campaign pages, banners and product pages for best in class user shopping experience.
  • Manage curation of product collections and out of stock listings on platforms for easy browsing within the store.
  • Promotional tools & sponsored solutions setup to support with campaign activation periods and drive onsite traffic to eSIS.

 

Marketing Working Budget Management (20%)

  • Track & manage the budget. Ensure the budget is spent with maximum effectiveness (ROI).
  • Daily monitoring on platform onsite ads to ensure the implementation of brand’s direction.
  • Manage store's affiliation program in marketplace to get the best return. 
  • Marketing Working Budget tracking and review with key stakeholders.

 

Knowledge, Skills and Abilities:

  • Minimum 2 years’ experience in managing eCommerce/Marketplace/Social Commerce (Lazada/Shopee/Tiktok Shop) operations
  • Strong project & stakeholder management skills
  • Result driven and go-getter personality
  • Great attention to detail
  • Fluent in English. Any SEA languages will be a plus
  • Strong business acumen with excellent analytical skills
  • Ability to challenge status quo and drive continuous improvement.
  • Exposure in managing multiple markets will be a plus