Media Planning Director

4 weeks ago

Singapur, Singapore Hylink Group Full time

Hylink Group is a leading independent, digital, full-service agency with a global footprint. Today, our global team has offices in Los Angeles, Beijing, Shanghai, Paris, Bogota, Milano, Seoul, and Hong Kong, among others. Since our establishment in 1994, we’ve existed to advance our clients beyond their ambition. Over our 20+ years of experience, we’ve sought to reach beyond the possibilities of creativity and raise the bar even higher through our relationships with our clients. Our services, including Digital Media, Digital & Interactive Creative, Big Data (Warehousing, Data Modeling & Data Application), Programmatic Media Solutions, Mobile Marketing Services, Search Engine Marketing, Content Marketing, EPR/Social, Digital film (creation/production/ distribution), Integrated Advertising Solutions, and Research & Insights, are only the tip of the iceberg in terms of the possibilities of what we believe our clients can achieve. Our drive is to help our clients achieve new goals and redefine success through our expertise and creativity. We don’t see ambition as a set dynamic but as a constant ebb and flow, allowing us to challenge ourselves constantly. If you’d like to see how we can help - call or connect with us. Also, email us at: hello@hylinkgroup.com. If you want to grow beyond your ambition, send us your resume to: careers@hylinkgroup.com.

The Role

Who We Are 

Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extraordinary diversity to reach, and to learn, and to grow stronger and more capable than ever before. It’s a journey with no finish line, and that’s just the way we like it. That’s why we’re looking for talented individuals who share that passion to come join our team. 

 

Are you ready to Advance Beyond Ambition?

 

Responsibilities:

 

The Planning Director will develop strategic marketing plans across digital channels and collaborate with teams to meet client objectives, drive ROI and exceed performance expectations.

 

  • Develop integrated digital marketing plans across all channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.
  • Collaborate with cross-functional teams to create marketing plans that achieve client objectives and drive ROI. 
  • Conduct research and analysis to inform marketing strategies.
  • Develop messaging and positioning strategies that align with the client's brand and target audience. 
  • Define performance metrics to measure campaign success and report to clients regularly.
  • Provide guidance to account management and creative teams on digital marketing best practices. 
  • Manage the planning team's day-to-day operations, including training, development, and performance management.
  • Stay current with emerging digital marketing trends and identify opportunities to incorporate them into client strategies.
  • Direct report to the Managing Director.


 

Recruitment Process:

You will be contacted by our team within 72 hours of your application. Our recruitment process takes a maximum of 21 days from the first interview and you will be notified in case of success or failure.

Ideal Profile

  • Bachelor's degree in Marketing, Advertising, Communications or a related field.
  • 8+ years of experience in digital marketing, with at least 5 years in a planning or strategy role at a digital or consulting agency.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.
  • Experience developing integrated marketing plans that drive ROI and exceed performance expectations.
  • Excellent analytical skills, with the ability to analyze data and provide actionable insights.
  • Strong communication skills, with the ability to present ideas and strategies to clients and internal teams.
  • Strong leadership and team management skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Experience with project management tools and platforms.
  • Willingness to travel 10% of the time.

What's on Offer?

  • Flexible working options
  • Fantastic work culture
  • Opportunity to make a positive impact

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