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Digital Intern

4 months ago

Singapur, Singapore coty Full time

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

 

THE ROLE

Division: Travel Retail 
Job Title: Digital Intern    

 

About the Role
Through this role, you will be able to gain an understanding of: digital marketing & e-commerce in the environment of Travel Retail Asia Pacific, gaining exposure to best-in-class digital practices across fragrance, makeup & skincare category.
 

KEY RESPONSIBILITIES

In this role you will be responsible for:

  • Digital Campaign Planning & Execution
  • Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
  • Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
  • Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.

 

In-Store Digitalisation

  • Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers’ shopping experiences
  • Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores across APAC region.
  • Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.


CRM

  • Support the conceptualization and execution of loyalty programs for Coty brands in close collaboration with cross functional teams (marketing, commercial), external agencies, and retailers. 
  • Grow engaged customer database through a robust content strategy. 
  • Track channel, campaign, creative, test performance and share regular updates and learnings to key stakeholders. 

 

Competitor Analysis Review & Digital Upskilling

  • Evaluate competitors’ digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
  • Assist in upskilling extended team’s digital capabilities through providing insights into industry’s latest trends & happenings

 

WHAT YOU’LL BRING

ESSENTIAL:

  • Undergraduates who can commit for at least 6 months (June 2024 to Dec 2024) for a full-time internship.
  • Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
  • Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
  • Possesses cross-cultural awareness and high emotional intelligence.
  • Articulate, with the ability to work in a fast-paced environment.
  • Good balance of a professional attitude while having fun.
  • Strong interest in consumer goods, makeup and beauty products.
  • Strong desire to learn along with a strong sense of ownership.
  • Persuasive, resilient and flexible, able to easily adapt to new challenges.
  • Passionate, enthusiastic and driven to regularly follow-up with loose ends.
  • Able to thrive despite challenges while adopting a positive attitude under pressure.

 

LEARNING OUTCOMES

  • Acquire digital campaign management skills, that includes:
  • Digital strategy formulation (guided by line manager)
  • Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
  • Increase digital competency through understanding industry’s latest happenings & trends
  • How to bring actionable insights with real commercial impact through data analysis